Is this the best way to promote breastfeeding? The big boob appeared in the streets of London on UK Mother’s Day. It is meant to spark conversations about a woman’s right to breastfeed. But did it?

The UK sadly has the lowest rate of breastfeeding in the world. A recent Public Health England (PHE) survey found that women are avoiding breastfeeding because they are embarrassed.

The organisers behind the campaign are a London agency, Mother London. They explained the big boob was flying the flag for shame-free, guilt-free feeding choices, for all women.

“It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public, by bottle or breast.”

“This is a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” a rep from Mother London explained, tagging their update #FreeTheFeed.”

The unique approach to sparking conversation certainly attracted a response on Twitter.

Does this shout breastfeeding rights to you?

Share your comments below.

Image via Twitter

  • bahahaha! how hilarious is that! so distracting that it missed the mark!


  • Great idea but probably miseed the mark. Could have indicated many things, not just breastfeeding.

    As a side note, how terribly sad that the UK (supposedly a progressive nation) has the lowest rate of breastfeeding in the world!


  • I think it’s great to get people talking about boobs. Whether it’s breast feeding, bras or self checking for breast cancer.


  • Is Mothers Day in March in UK? Why only one? We have two breasts?


  • It could mean Women’s Health or it could mean breast cancer awareness? It needs a baby to signify breast feeding or have a message attached somewhere. Good idea – but needs a few extras to get the message across.


  • not even close, maybe they should have attached a giant baby to it

    • I agree – it would help to signify Mother’s Day.


  • The big boob look’s like a big boob,it doesn’t scream breast feeding to me!


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