Is this the best way to promote breastfeeding? The big boob appeared in the streets of London on UK Mother’s Day. It is meant to spark conversations about a woman’s right to breastfeed. But did it?
The UK sadly has the lowest rate of breastfeeding in the world. A recent Public Health England (PHE) survey found that women are avoiding breastfeeding because they are embarrassed.
The organisers behind the campaign are a London agency, Mother London. They explained the big boob was flying the flag for shame-free, guilt-free feeding choices, for all women.
“It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public, by bottle or breast.”
“This is a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” a rep from Mother London explained, tagging their update #FreeTheFeed.”
In case you missed it. Yesterday was #MothersDay.
— Mother London (@motherlondon) March 27, 2017
The unique approach to sparking conversation certainly attracted a response on Twitter. #FreeTheFeed Tweets
Does this shout breastfeeding rights to you?
Share your comments below.
Image via Twitter