Shoppers have labelled a Woolworths’ Mother’s Day display a ‘fail’, claiming no mum would want any of the items as a gift on Sunday.

An Aussie shopper uploaded a photo of the display on reddit, with the heading ‘Go on, spoil your mum on Mother’s Day!’

Woolworths Mother's Day fail

The shelves are packed with pink teddies, Mother’s Day mugs, slippers, wheat packs and socks, as well as bulk dishwashing tablets, pans and washing detergent.

The shopper captioned the photo, “I don’t even know where to start on this cluster f**k of a fail”.

The image attracted comments from others who were offended by the insinuation that mums would want these items for Mother’s Day.

“Nothing quite says “I love you mum” like bulk liquid Cold Power,” one person commented.

“Spoiler alert – your mum doesn’t want any of this stuff,” said another.

“Because every mum wants her image to be reduced to that of primary housekeeper and collector of cheap, pink plushies.”

However, there were plenty of mums who said in the current cost of living crisis, they’d welcome a bunch of dishwasher tablets!

“Honestly, buy me everyday consumables over a giant burden of a mass produced teddy bear every day of the week. Do I have to keep that thing until I die? Or eventually have to feel bad for getting rid of the impulse buy you’ve been conditioned to give me on a particular day? Laundry liquid/dishwashing powder and a small card would be amazing. I can keep a card but I can’t keep that monstrosity of a bear.”

“If there’s a good price on the dishwasher tablets, I welcome the spoiling.”

“I get my parents dishwasher tablets or laundry powder etc. every mother’s day/father’s day. It started off as a joke gift, so meets the narrow niche of running joke/useful gift.”

While others said their Mother’s Day wish list didn’t involve any gifts at all.

“I want no children for a few hours, is that too much to ask?”

And there were those who defended Woolworths, saying the items aren’t all necessarily aimed at mums.

“The stuff on the left is just leftover from an allocation all stores got a few weeks back. “Bulk” version of stock Woolworths sells with a “While stocks last” ticket price.

“Not only do stores often get given more stock than they need, but they’ve got limited promotional space and when various events are being hammered out, it leads to weird displays like this as staff try and find places to put everything.”

What would you think if you received anything from this display for Mother’s Day? Let us know in the comments below. 

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  • I got homemade cards from my kids and that’s what I wanted most!


  • Nothing beats breakfast in bed made by my loved ones. NO washing tablets or liquid thanks


  • I’m getting exactly what I need for this Mother’s Day. I’m being taken out for a coffee and a snack. Don’t need anything else but a call from my kids.


  • I think I’ll pass on these gifts for Mother’s Day. A lovely hot cup of tea in bed will do me fine along with some kisses and hugs.


  • What a hotchpotch of gift ideas. :D


  • Most supermarket gifts are pretty cheap and don’t suggest a lot of thought or care anyway.


  • Woolworths always go from one extreme to the other just to make a profit at any cost.


  • Would I be offended if I got gifted washing powder over chocolate?
    Would I still use the washing powder?
    Saves me having to go buy it and cart it around while I’m shopping with my 2 children.


  • At least the detergents and soaps are more practical than the mass produced pink presents.


  • Ummm no thanks. But I don’t expect my son would buy me anything from Woolies anyway.


  • What’s the big deal? Its coincidentally as stores have limit space and location of ‘special promotion ‘ items. Who cares if the the cleaning items are next to the tacky mother’s day items? All i see is two different sections: one is for Mother’s Day and the other is for bulk cleaning items. People have to stop taking things literal.
    I am a mother of two and I definitely don’t see anything offensive of product placement. And you know what, I wouldn’t care if I was gifted a bulk cleaning item cause times are tough and useful things are necessities.
    A home made card and spending time with your kids or your mother, is the gift.


  • Marginally better than Chemist Warehouse last year promoting sanitary items


  • Woooow… cause apparently being the made is all we’re good for and does anyone seriously want any of the crappy novelty items that don’t reflect the individuality of a person at all!


  • This is just another reason why people shouldn’t shop at Woollies and Coles. They think they can put anything out and we just have to accept it, but we don’t!! They have a monopoly over the other supermarkets trying to do business and yet they treat us like idiots!! There’s absolutely nothing on there that a mother would want!! But good old Woollies will just keep playing us for fools! So if you want to waste your money, keep shopping there. Otherwise shop at IGA who are independently owned and Aldi. Woollies and Coles profits are plain disgusting after telling everyone they were keeping prices down which was a damn lie!!


  • Gotta laugh


  • can confirm we do not want this


  • Yeah, true, there’s nothing here on my wish list. I think they’re mostly for the younger kids, so they can give something. I wonder if they’ll stop mothers day paraphernalia now, like they did with Australia day stuff. Not selling, dump it……allegedly


  • Ha! total and epic fail from the supermarket. I don’t know any mother that wants any of that!!


  • This is so funny but also alarming that they think mums want this!


  • Not a big deal. But if not interested theres many other stores that have mothers day items for sale.


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