White King “flushable” wet wipes has been fined for making false and misleading claims.
The maker of White King has been fined $700,000 for false and misleading claims about its “flushable” toilet and bathroom cleaning wet wipes.
The Federal Court ordered the penalties against cleaning product manufacturer Pental in a court action initiated by the Australian Competition and Consumer Commission (ACCC), following a referral by consumer group Choice in 2016.
In addition to marketing the wipes between 2011 and 2016 as “flushable”, Pental’s packaging and promotional materials included statements such as, “Simply wipe over the hard surface of the toilet and just flush away”, and “White King toilet wipes are made from a specially designed material, which will disintegrate in the sewage system when flushed, just like toilet paper”.
The company admitted this was not the case. “The court’s decision shows that businesses face serious consequences if they make false or misleading statements about the nature of their products,” ACCC Commissioner Sarah Court said in a statement on Thursday.
“The ACCC took action against Pental due to concerns that consumers were being misled into believing that the wipes were suitable to be flushed.
“These White King wipes can’t be flushed down the toilet, and Australian wastewater authorities face significant problems if they are because they can cause blockages in household and municipal sewerage systems.”
The ACCC has separate ongoing proceedings against Kimberly-Clark Australia Pty Ltd (Kimberly-Clark) concerning alleged false or misleading representations in relation to four ‘flushable’ personal hygiene wipes products that were marketed and supplied in Australia between May 2013 and May 2016.
Share your comments below