We just cannot get enough of Bluey in our household. I think my kids must have watched every episode at least 100 times and can quote the classic lines off by heart. So it’s a no-brainer that the new Bluey toys will be a popular addition to their Christmas toy pile this year.

We are super excited that the gorgeous plush Bluey toys are now available for pre-order. They are expected to hit our stores from early November, with figurines to be available from December.

The toys will be available to purchase from all major retailers, including Big W, Target and Kmart, and will include a Bluey and Bingo small plush, a large Bluey plush and a figurine multipack.

We can’t believe that Australia’s own much loved blue heeler cattle dog ‘Bluey’ doesn’t yet have her own massive range of merch…but we reckon it won’t be long before we will be able to get Bluey everything.

Pre-Order Now

At the moment, the demand for Bluey toys is sky high and the supply is pitifully low, with Big W only showing four items available on pre-order.

There are two books on offer:

Fruit Bat, which is a Glow-in-the-dark book and Bluey: The Beach- A Lift-the-Flap, which each have an RRP $14.99 but priced at $10 on the Big W website.

Bluey Books now available for pre-order

There’s also Bluey: Time to Play! A Sticker Activity Book available for $4 online and for delivery only on Big W’s website.

Bluey Plush Toys and sticker book now available for pre-order

And our favourite, the 42cm tall plush Bluey Toy for $35.

The books will be released on 5 November, while the plush toys will be available from 8 November.

Bluey Plush Toys now available on pre-order

We’re just waiting for Bingo and Bluey small plush to also appear for pre-order.

Melbourne-based company Moose Toys has been announced as the toy partner with the first range of toys hitting Aussie stores in time for Christmas 2019.

For Charlie Aspinwall, Executive Producer for programme makers Ludo Studio, it’s a dream come true. “Partnering with Disney and Moose Toys is everything we hoped for Bluey and way more,” he says. “We can’t wait for kids and families around the world to fall in love with this special show.”


When the Bluey creators announced the launch of the merchandise on their facebook page, fans barked themselves up into a frenzy, with the post attracting over 7,000 comments.

Most were very excited saying:

“Yaaaaas this is the best news EVER! Books ordered, now to wait for these. Christmas sorted. Now all we need is a clothing line!”

“I think us parents are more excited than our kids!!” (true true!)

“Parents everywhere are doing happy dances and birthdays and Christmas presents are solved.”

There were lots of requests for new merchandise:

“Can’t wait to see what the figures look like (still wanting a gnome set like in Calypso). Hoping a talking Bandit will come out one day with perfect dad one liners”

“Hey Bluey makers – how about some Bluey playing cards? Snap would be great!”

“Totally need to make the whole family! Bandit, Chilli, Bluey and Bingo. I know I would buy one of each.”

Bluey facebook post announcing launch of Bluey plush toys

What Bluey toys/merchandise would you love to see in the shops? Tell us in the comments below.

More on Mouths of Mums


We may get commissions for purchases made using links in this post. Learn more.
  • Amazing how popular this series has become all over the World


  • We love Bluey in our house


  • Can’t wait! My daughters obsessed with dogs, and Bluey is one of them!


  • I’m loving the new range of Bluey apparel.


  • Got my dvds and the small bluey and bingo plush can’t wait to see my girls faces on Christmas morning


  • I’ve ordered all of the books and the small bluey and bingo plush for my obsessed super-fan, Mr Three. I can’t wait to see his face Christmas morning


  • We haven’t seen bluey very much, so I’m not sure if the toys would be a big hit for us :)


  • Love this merchandise, great.


  • I like the show but not interested in the soft toys. Will check out the books if they end up available in store.


  • It’s ridiculous that it’s taken so long for these to be released. Hope they turn up in time and no-one has to miss out. Glad to say none of my family are young and so won’t be buying them myself. They do look kind of cute though


  • I love watching Bluey with my toddler, it’s hilarious with such great messages. I’m looking forward to some Bluey figurines to buy.


  • no more stuffed toys for our house


  • WOW! Crazy! There hasn’t been this much interest in a toy range in a long time. Love the Aussie-ness of this and that we can do things well.


  • We love bluey! I’ve got the books on pre-order for my son for Christmas, I might have to add a bluey plush too!


  • Might be a new program for my princess. We haven’t stumbled across bluey before. She i addicted to the ladybug superhero haha this sounds better


  • Finally watched an episode of this the other day, it seems interesting, my grand daughter liked it. My younger two who are six could not see what the fuss was. Thinking a toy for the grand daughter will be needed.


  • Was really annoyed with Big W, I tried to preorder only to be told that they’d “sold out”, soooooo unimpressed. Preordered on Booktopia and paid in full at a higher price than Big W.


  • I’m really going to have watch an episode and see what all the fuss is about.


  • Great new addition to the old toys.


  • I can see these are going to be a big hit with children and parents alike! They certainly need a more extensive range of merchandise.


Post a comment
Add a photo
Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like


Looks like this may be blocked by your browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating