Not all consumers think the Coles collector’s items are suitable for children.
While Customers have gone crazy for Coles’ range of miniature grocery toys, with people selling complete sets of the items online for up to $1,000. One shopper is not so impressed.
James Wallace posted a photo, on the Coles Facebook page, of the mini White King bleach, Vicks VapoRub and black shoe polish with the caption: “Hey Coles, these are not toys. Don’t teach kids these are toys!”
James added to comments “I was at a Coles today, love Coles, question to mother are you collecting?, answer suppose I should, cashier how many kids do you have? She then gave a number that was divisible by the number of kids. Which is sweet. But anyone who says these aren’t for kids is ridiculous. The arguments on teaching children and not letting them access the real thing are fair, I’m just of the opinion that toys that mimick the branding and look of real world dangerous objects shouldn’t be toys.”
“I mean they are clearly a copy of Shopkins which in themselves are a waste of time and money but generally pretty harmless. With these there is the added drive to promote brand loyalty with children from as young as possible so I find that abhorrent as an idea,” James tells Kidspot.
“Then on top of that out of Coles’ thousands of products of which they only picked 30 to specifically market to children they chose to include things which should not be toys.
“I think that for a kid to play with wooden cleaning products in a doll house is fine but when you give them a bottle of bleach that looks exactly the same as the one in the cupboard that they aren’t allowed to touch it starts to make that bottle far more interesting.”
Coles responded to the post saying: “Hi James, thanks for your feedback, We are committed to responsible marketing practice, and as such we have worked closely with our creative agency to tailor our Little Shop marketing communications to our usual audience, the primary grocery buyer.”
He does make a valid point don’t you think?
One comment agreed adding they really are a choking hazard too – “This is actually a valid point I hadn’t thought about though. I was mainly thinking about kids leaving them lying around and the baby brother or sister choking on it.”
There have also been concerns the Little Shop promotion is a waste of plastic and contradicts the supermarket chain’s recent ban on single-use plastic bags. Read more on that HERE
We still totally adore it though!
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