It wasn’t a good start for Big W’s Toy Mania sale as disgruntled shoppers fumed about limited stock and long waiting times. But it seems like there were semi-smiles and bulging trolleys as the mega toy sale kicked off in-store today.

Eager shoppers started lining up and their local Big W to snap up a bargain. All early reports were that crowds were polite and patient as they waited for the stores to open.

However, many have reported that they waited for over 4 hours in the layby line and were pretty disappointed that some of their must-have items on their list had sold out before the stores had even opened.

Some more impatient shoppers abandoned their goods and headed straight to Target where many received price matches or else paid a dollar or two extra for the same item.

Best Sellers

Big W have reported that the best sellers during the first 24 hours of the sale have been a real mix. One of the biggest hit has been nostalgic brands like Care Bear, Aussie pre-schoolers favourite pup, Bluey and pocket-friendly items like Barbie’s latest Colour Reveal Doll. LEGO is consistently a top seller year-round so it’s no surprise families are grabbing the latest releases at the discounted prices.

Jam-Packed Trolleys

From the pics of the overflowing trolleys, shoppers have been buying big for future birthdays and Christmas. The trolley packing skills of some of the talented shoppers was truly impressive with large bikes and stuffed animals somehow perched on top of a range of LEGO and Barbies.

trolleys at big w toy mania

Sold Out!

Many customers managed to get a good haul with some saying that they had to visit up to three stores to get the products they were after. It seems that many shoppers were disappointed that they couldn’t get their paws on the Care Bears Tenderheart Swarovski Limited Edition Bear for $99. With only 3,000 made, this unique tenderheart bear features crystals from Swarovski and comes with a certificate of Authenticity. Another hot product was the Barbie Color Reveal Doll which was also sold out in many locations.

The Big W Toy Mania sale is happening online and in-store until 15 July, while stocks last.

What did you fill up your trolleys with, in the Big W Toy Mania Sale? Tell us in the comments below.

  • Wasn’t it only 20% off? Maybe if it was like 70% off


  • Who’s needs are being satisfied here, not the children. Marketing lol. This is why children don’t value their toys. By November they will want something else from Santa.


  • Wow. So many toys in one trolley.


  • After seeing the crowds and lack of social distancing I left concerned that it was too risky


  • We braved it and went on the weekend.
    I honestly didn’t see much online and thought it would be better in-store but it was exactly the same.
    I bought a few cheap barbie dolls as presents for Chrissy but I honestly didn’t see what all the fuss was about!


  • I got the few things my kids wanted


  • Ooh, I really don’t miss queuing up for these sales. Thank God those times have passed.


  • Wow, this is crazy!


  • We got a play gym and a big duplo set for Xmas and a toy story car mat and baby game controller for bubs 1at bday


  • We just got a kitchen but were hesitant to go in to the store. Wasn’t over crowded in a country town.


  • I didn’t realise this was a thing!


  • Even when my kids were little and these sales were happening I didn’t go overboard like the lady in this pic! – I would get the couple of things I knew my girls would absolutely love and left the rest. If I purchased trolley’s full our house would have been overrun with plastic and crap toys everywhere!

    I think sometimes people just buy for the sake of buying as it’s a sale and they really don’t need all this stuff to keep their kids happy!


  • I have never been to one of these sales. The crowds the stress, the pushing and shoving….no thanks


  • Im waiting for the Target toy sale as it’s closer to my house. The nearest big W is over 40 mins from my house so I never shop their. Target in Sale VIC is my favourite place to shop for all my kids toys at fantastic prices. I’m looking forward to putting a layby on their when they have their Christmas toy sale.


  • Not interested in these anymore.


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