The introduction of social media has allowed far more small businesses to exist than ever before.

Social channels make it more accessible to market services and products to your ideal target audience by talking to the online community.  It also adds speed to market with high conversion rates for sales.  A win-win situation if you’re a small business owner.

Whether it’s Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Tumblr or Flickr….we can now speak to potential customers for free or at a low rate if you choose to advertise through some of these mediums.

The hurdle becomes deciphering how to best cut through all the other businesses who are doing the same as you.  Making your business stand out is key when it comes to working on your marketing strategy.

Below are some tips to be seen, heard AND engaging:

  • Be clear with your messaging and know exactly what it is that you’re marketing
  • Each of your posts must be high quality & high value
  • Be a specialist in your field
  • Create a rapport with your clients and customers via social media
  • Encourage your community to share their experience of your business with their friends and online communities
  • Use social media as an engaging communication platform
  • Growth and evolution is vital to keep your audience coming back for more – factor this in your quarterly planning
  • Provide valuable information
  • Announce your wins (humbly)
  • Know the trigger points for your customers and communicate solutions – at the right time

Want to learn more about marketing and business tips for your Small Business?  Check out Alison’s website at www.relauncher.com.au

Main image courtesy of Shutterstock.com

  • Very worthwhile tips to consider, thanks.


  • you should write a follow up on how to deal with any negativity that being on social media might incur. Some people like to troll people who run a business knowing that the owner can’t really respond to it as they themselves will get judged.


  • Thanks for this article – I like the clarity of ideas and simple points to follow.


  • Great information but it is hard to be a specialist in a field when often we are just trying to be a master of many, rather than a specialist!


  • great


  • Creating an ongoing rapport is very important I think


  • great advice thank you for the article


  • Great ideas thanks for sharing, social media is a very strong advertiser for a business.


  • You can get so much on your news feeds, so the posts need to be interesting to grab my attention.


  • Thanks for the article. How do you engage your audience… get them to ask questions, post comments and then find the time to moderate the discussion. Love your ideas on this

    • I engage my audience through talking about topics which are of interest to them. I’ve also created a hashtag for them to use in Social Media to help us all connect as a community. #mindfulbiz


  • perfect timing with this article. I have a small home based business that was super busy just before christmas and then we moved to canberra (from melbourne) – i took time away from the business to pack/travel/unpack and am just about set up to reconnect my business with social media. thanks so much for these tips, I was wondering how to come back and be better than last year and I think these tips will help – thank you

    • Fabulous. You can find us on instagram using the hashtag #mindfulbiz. I’m @relauncher_alison. Great to connect:)


  • Thanks for sharing this interesting article and for the link.


  • social media is good to spread message around, tips are really useful and interesting, thanks!!!


  • Some great tips here and was great to look around your web site


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