The super popular BIG W Toy Sale 2023 is just around the corner, and while it may have had a name change from BIG W Toy Mania to BIG W’s Big Whopping Toy Sale, the bargains as just as mammoth!

The annual BIG W toy event is back bigger than ever with more products on sale than ever before. The sale is always heralded as the perfect chance to get a head start on Christmas shopping, and this year’s event isn’t too far away.

This year there are more than 500 toys on sale!

The catalogue has finally been released, and you can take a look at it here: Big W Toy Sale Catalogue 2023

When does the BIG W Toy Sale 2023 start?

Like most years, those wanting to shop online will get a head start.

This year’s BIG W Toy Sale is set to kick off online on 13th June at 7am and in-store on 15th June, running until 12th July.

BIG W Toy Sale 2023 Catalogue

BIG W fans will be given the first access to this year’s BIG W Toy Sale catalogue as part of the retailer’s Inner Circle mailing list.

But BIG W has given us a sneak peek of the 2023 top offers:

  • Transformers Rise of the Beasts Smash Changers Assorted $34 (Save $35)
  • Barbie Outdoor Playset $30 set (Price After Promotion $63)
  • Magic Mixies Series 2 Crystal Ball $50 (Save $80)
  • Nerf Fortnite B-AR Blaster $37 (Save $38)
  • Fisher-Price DJ Bouncin’ Beats $44 (Save $45)
  • Hot Wheels 1:24 Monster Trucks Assorted $9 (Save $11)
  • L.O.L Surprise! Original Tots $10ea (Save $10)
  • Bluey – Bluey’s Brisbane Bus Adventure Playset $19 set (Save $16)

BIg W toy sale 2023

The Big Whopping Toy Sale catalogue will be released online and in BIG W and Woolworths stores on 5th June.

To help with paying off your purchases, BIG W has Afterpay and Zip Pay, as well as the opportunity to earn Everyday Rewards points. Which will come in handy, after BIG W revealed a lay-by fee price hike that left shoppers fuming last year. BIG W also has Layby now for Christmas.

Customers will also have the chance to earn 10x Everyday Rewards points on participating brands including Transformers, Wahu, X Shot, CAT, LEGO Ninjago, Nerf and more, as well as 2000 points on participating products.

There will also be contactless Pick up, Home Delivery and Direct to Boot service available.

We may get commissions for purchases made using links in this post. Learn more.
  • My kids had so much fun going through the catalogue pointing out what they ‘needed’.


  • My children love going through the big toy sale catalogue and circling everything they want. They normally do it several times and almost everything ends up with a circle!


  • I love browsing catalogues even though there is nothing specific in my mind to buy. But I always keep in mind some stuff for future purchases and take notes of their suggested retail price and sale price. Otherwise, I’m excited to buy a board game for me and hubby. Lol.


  • I’d like to see a paper catalog for this one – it’s such a big catalog.


  • My son is now 14,and I have not once used the mid year toy sales. I went to try one ywar when he was quite young, and it was a bit like the aldi special buys. Maybe a few of the great sale items per store, but sold out before you get there.


  • wow looks good


  • With 2 grandchildren, im off to check this catalogue out right now


  • I always browse this catalogue but there’s never anything that catches my eye


  • Everything seems to be still expensive for the kind of toys. Only branding eats up the price. Nothing great that I would feel like a bargain.


  • Nothing really stood out for me that would make me want to buy something


  • I enjoy browsing this catalog, though my kids are on the brink of outgrowing a lot of these sorts of toys.


  • Thanks for the link. We aren’t in a ‘junk mail’ delivery area, so it’s interesting to see what’s included. Some good bargains there.


  • A shame there is nothing thomas the tank engine here!


  • I was just there today and had no idea there was a toy sale on. I’ll have to check it out.


  • Great deals


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