Remember Maria Kang aka ‘fit mom’? Well she is back. This photo might jog your memory….

Screen shot 2014-10-31 at 2.39.11 PM

Maria has just launched her 2015 calendar featuring herself along with other mums who are following her ‘no excuses’ program.

She was accused of ‘fat-shaming’ last year when she posted the above photo on Twitter.

Here are the mums that are featured:

Image- Facebook


And here is her latest poster for fitness:

Image- Facebook
Image- Facebook

She very recently took to Instagram with a swipe at Victoria’s Secret saying

Has anyone seen Victoria’s Secret most recent “Perfect Body Campaign”? I believe all our bodies are perfectly imperfect but can their marketing team come up with a little variety in body types (please?) It’s the No Excuse Mom campaign versus the Perfect Body campaign! #lol #noexcusemom #victoriasecret #noexcusemoms #loveyourself

What do you think? Has she moved forward from her so called ‘fat-shaming’ days? Share your thoughts in the comments below.

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  • I’m always a fan when the bodies include DIVERSE body shapes (sure none of them are MY body shape, but at least there’s a few that are a bit curvy)


  • I really don’t care too much for her opinion.


  • I dont think it was ever Fat shaming i think it was lazy shaming and excuses shaming. but obviously since being accused of fat shaming she is being ultra aware of things and very careful about it all.


  • she does look good but i don’t think that we should place any unrealistic pressure on ourselves. she obviously has the time to work out and maybe someone watches her kids. we don’t know her daily routine. i run around after my children, keep a very clean and tidy house, cook and try to get some kind of workout in every day. i don’t look like her though. i also can see how much that photo of her is photoshopped. lets see mums like me who still have flabby tummys from having a baby and a bit of “cushion”. let’s see the effects that breastfeeding has on our breasts after 3 children. let’s see a full belly of stretch marks! i think that it is great that she looks this good and healthy but i don’t think that i should feel bad because i don’t look like her. i love myself and i think that i want to teach my daughters that beauty comes from inside and you should be healthy but IT IS OK TO LOOK DIFFERENT BECAUSE WE ARE ALL DIFFERENT!!!!


  • She has clearly learned a few things about marketing.


  • Good on her, and all the other women! Whatever rocks their boats. No excuses? I think i’ll have that chocolate afterall. :)


  • I think she is a very fit minded and bodied Mum, who has a great sense of self. She does lack in the tact department though.


  • It’s unhealthy to be overweight (as well as underweight) she is just making a point that excuses are not real reasons.


  • I guess she’s trying to inspire others, but it doesn’t really work if you have to use photoshop to do so.


  • After my 2nd is born, I’m going to take more time dedicated to me, not to get crazy fit like her – that will never happen – but for my mental health & well being and just so I feel more like a human not just a milk machine. Happy mum happy family.


  • Interesting; I believe in Diversity and Difference.


  • I think she is moving forward slowly, but they are very small baby steps. i personally am still very offended by her ‘what is your excuse?’ tag line, as i have medical conditions that hinder (but do not stop) me from lowering my weight. i think she needs to think of others properly….


  • I think she’s made a half-hearted attempt to adapt after all the criticism, but I don’t think she’s changed her approach. Why make a calendar focusing on how women’s bodies look anyway? Great to encourage healthy lifestyles, but getting fit should be about health, not appearance. So tired of all this rubbish.


  • I think she has and good on her


  • I like the idea of the No Excuses program


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