The super-popular Big W Free Books giveaway is back and this time it’s featuring all our favourite Sesame Street characters.

The Free Books For Kids program will start back from Thursday 18 February, where over 2.6 million books will be given away in store.

Big W has partnered with Sesame Workshop – the non-profit educational organisation behind Sesame Street. Customers will enjoy the heart-warming stories, featuring everybody’s favourite Sesame Street characters, including Elmo, Grover, Abby Cadabby and Cookie Monster, that share inspiring messages for kids around individuality, dreaming big and understanding differences.

In addition, some well-known celebs, including Olivia Newton-John, Rose Byrne and Rove McManus, will be hosting storytime readings on BIG W’s YouTube channel and the BIG W Free Books for Kids Podcast.

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The Full List of Books

The first book available in store is the all-time classic, The Monster at the End of this Book – a fun and interactive story which follows Grover as he begs readers not to turn the page as they’ll uncover a monster.

● Monster at the End of this Book

● What is Family on Sesame Street?

● I Love You Just Like This

● Just One You

● Dream with Sesame Street

● Love from Sesame Street

● All Tucked In

● Another Monster at the End of this Book

The books look absolutely adorable, don’t they?

big w books

The Joy Of Reading

“Reading is one of the most important and engaging tools to help with a child’s development, and BIG W is proud to partner with leaders in learning and literacy to deliver a collection of books that will not only teach kids valuable lessons about the world around them, but also foster a love of reading. The extension into video recordings and Podcasts also means families from all over Australia can enjoy these stories together,” said Teresa Rendo, BIG W’s Acting Managing Director.

BIG W will also be donating another 40,000 books to the Australian Literacy and Numeracy Foundation (ALNF) and Good360 Australia for families living in remote and rural areas, and communities in need.

The Big W Free Books for Kids initiative was first launched in 2019, with a list of Australian classic books. Since then, the promotion has been held twice a year, usually in February and September.

sesame street books

How To Get Your FREE Big W Book

Aussie families can collect each of the eight books from all BIG W stores weekly starting Thursday, 18 February with no purchase necessary (available nationally while stocks last). Weekly storytime video readings will also be available on BIG W’s YouTube channel, and audio recordings on the ‘BIG W Free Books for Kids’ podcast which can be found on Acast, Spotify or Apple Podcasts.

Visit www.bigw.com.au/free-books-for-kids for more information.

Have you collected Free Books from Big W during their previous promotions? Tell us in the comments below.

  • Love free books


  • Yay! We love Big W free books!


  • All the books I’ve seen this promo are too young for my kids – still a brilliant idea.


  • Brilliant idea! I recently grabbed my first freebie and was a little shocked when another lady grabbed half a dozen. Greedy much


  • My little lady loves looking at these books while we do our shopping. A lovely little addition to our collection


  • Great books! Can’t wait


  • A great giveaway for the young ones!


  • This is a wonderful incentive to get children excited about reading.


  • I love their book give aways. I’ve collected every single one. They are brilliant from their young kids books to their older kids books!
    I got my first one first thing this morning and absolutely love it


  • I’ve collected 1 book during their previous promotions, it’s a lovely initiative !

    • I love it that they’re donating another 40,000 books to the Australian Literacy and Numeracy Foundation and Good360 Australia for families living in remote and rural areas, and communities in need !


  • Icing the initiative for kids and encourages more reading


  • This is great, I have all the books from the previous releases. These ones seem amazing!


  • Have not collected thesr before but really hoping to get a couple this time around. Love Sesame street, especially Elmo.


  • These are much too young for my kids but love the idea. Thanks Big W :)


  • Can’t wait to collect our


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