Ben & Jerry’s is all about ice-cream, so it makes sense that in the run-up to Easter, our favourite dessert spot is replacing the traditional egg hunt with an ice-cream hunt.

And to make it even more 21st-century hi-tech, the hunt is virtual. Ben & Jerry’s has created a ‘virtual easter egg hunt’ where Aussies can physically catch ‘ice creams’ on their phone and convert them into a mouth-watering scoop of delicious chunks and swirls.

The legend-dairy ice cream makers have announced that 50,000 free scoops of ice cream are up for grabs in the BIGGEST ICE CREAM GIVEAWAY EVER!

Ben & Jerry’s has partnered with digital platform, BlockV, to launch this new, novel Easter ice cream hunt, starting from today and running until 6 April.

Let’s Catch Some Ice-Cream

The BlockV platform will transform static objects into dynamic ‘virtual ice creams’ for users to physically ‘catch’ on their phone and then convert into a real scoop of ice-cream deliciousness.

Scoops will be hidden close to Ben & Jerry’s Scoop Stores across the country – the race will be on to get hands (and mouths) around the scoops before it’s too late! So there’s no time for chilling – apart from when you eat your ice cream…

Ice-cream lovers can sign-up for the Ben & Jerry’s Easter Hunt on go.benjerryhunt.com/9jzxh. All ‘eggs’ that are caught – known as ‘vatoms’ on BlockV – are automatically converted to a virtual wallet which can then be redeemed at a Ben & Jerry’s Scoop Store, meaning you could land your free ice cream in just minutes!

The free scoops will only be available for a limited time until 6 April.

Where To Take Part In The Big Easter Ice-Cream Hunt

The following stores across Australia and New Zealand will be supporting the promotion:

Hoyts Belconnen
Hoyts Woden

Ben & Jerry’s Bondi Beach
Ben & Jerry’s Chatswood
Ben & Jerry’s Manly
Hoyts Blacktown
Hoyts Broadway
Hoyts Penrith
Hoyts Wetherill Park

Ben & Jerry’s Mooloolaba
Ben & Jerry’s Noosa
Ben & Jerry’s Pacific Fair
Ben & Jerry’s Surfer’s Paradise

Ben & Jerry’s Burwood Brickworks
Ben & Jerry’s Flinders Lane
Ben & Jerry’s Melbourne Central
Ben & Jerry’s St Kilda
Hoyts Chadstone Shopping Centre
Hoyts The District Docklands
Hoyts Eastland Shopping Centre
Hoyts Greensborough Plaza
Hoyts Highpoint Shopping Centre

Ben & Jerry’s Fremantle
Ben & Jerry’s Hilarys
Ben & Jerry’s Joondalup
Ben & Jerry’s Northbridge
Hoyts Westfield Carousel

Ben & Jerry’s Norwood

Would you be keen to take part in the ice-cream hunt? Tell us in the comments below.

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  • Great idea for the city dwellers – thanks for the article.


  • We’ve had great fun finding the eggs nearby! So much ice cream for my ever expanding waist though, eeek


  • I did catch a few but too cold to eat icecream currently


  • No near by places for me to participate.


  • What a fantastic idea. Pity it’s only for people that live in a city area. Oh well that’s nothing unusual


  • Sounds like a good initiative – thanks for sharing!


  • Sadly, there is not a Ben & Jerrys anywhere near where I live.


  • I’m keen! Best ice cream out


  • My husband may like it, but won’t waste his time hunting ;)


  • No locations nearby so I definitely wont be participating.


  • No I won’t take part in this.

    • We will not take part either; but hope those that do have a fun time!


  • Ben and Jerry’s ice cream is yummy and good luck to those looking for ice cream!


  • Have fun everyone and good luck. None near us.


  • What an absolutely fun idea to do! Love it


  • So annoying, my phone keeps blocking the view in AR so I can’t use it.
    My laptop is so old it lags so I’m unable to access it there either ):


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