SIDS and Kids are urging Australians to help save little lives by supporting Red Nose Day on Friday 24 June.

Celebrating its 28th anniversary in 2016, Red Nose Day brings much-needed attention to the work of SIDS and Kids, whose research and education programs have significantly reduced the number of sudden and unexpected deaths in infancy in Australia. SIDS and Kids also provide bereavement support for all families who have experienced the sudden and unexpected death of a baby or child – including stillbirth, SIDS and fatal sleeping accidents.

But continuing this life-saving work and support for Australian families relies on Red Nose Day. 2016 supporters can get involved and help in a number of ways – by purchasing a red nose, any other Red Nose Day product, making a donation or setting up a personal Everyday Hero “Dare 2 Care” fundraising account – every effort will go towards saving little lives.

Products for purchase this year are some of the best yet. Introducing the latest Red Nose Friends; the adorable plush toys ‘Leroy Lyrics’, ‘Sally Sunshine’ and ‘Katie Cakes’. These playful characters will be available to purchase along with items such as pens, wristbands and funky baby bandana bibs – perfect for the fashionable baby or toddler.

Another stylish way to show your support of Red Nose Day is with jewellery. Elegant silver beaded bracelets will be on offer, as well as a delicate pendant necklace comprising an interlocked heart in a red never ending circle of love. And we can’t forget the iconic red noses – always a favourite to wear with pride on Red Nose Day!

All these products will be available to purchase from Big W, Target and other leading retailers as well as online at rednoseday.com.au.

SIDS and Kids saves the lives of thousands of babies’ each year through conducting world-class research and providing evidence based education, bereavement support and community awareness programs. Red Nose Day has been an integral part of the charity’s fundraising calendar since 1988.

By supporting Red Nose Day you will help fund:

  • Further research into areas such as stillbirth and Sudden Unexpected Death in Infancy
  • Community education to reduce the risk of Sudden Unexpected Death in Infancy
  • Bereavement support for Australian families

Show your support this June by purchasing a Red Nose Day product, donating to SIDS and Kids or starting your own fundraising campaign. Go to www.rednoseday.com.au for further information on how you can get involved.




Main image courtesy of Instagram

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  • Such a great cause!


  • I remember buying badges 30 years ago for red nose day. It is a tradition my kids and I continue to do – we will always support Sids and Kids.


  • children are so precious, having a still born or a child die would be awful, great organisation


  • We buy something every year, and make a donation at Christmas. Please help if you can.


  • I will surely make a donation this year too.


  • Totally agree. I have a fundraiser going and also donating a percentage from my small business


  • I will be supporting this cause by buying one of their products. I hope no other child and family has to suffer as a result of SIDS.


  • I’ve always been a supporter and will continue to do so again this year. Hopefully one day sids will be a thing of the past


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