NSW Police have launched a powerful new video campaign to raise public awareness about the issue of domestic and family violence.

“It’s not your fault” is the theme of the campaign, which consists of a 30-second community service announcement (CSA) for TV.

In NSW, police respond to more than 140,000 incidents of domestic and family violence per year. This translates to about 380 cases every day.

The launch coincides with a state-wide roll-out of a new process for targeting repeat domestic-violence offenders.

For over a decade, NSW Police has used a process called the Suspect Targeting Management Plan (STMP) to deal with high-risk and repeat offenders.

The process has recently been adapted to include high-risk domestic violence offenders, and following successful trials in the Central Metropolitan Region, this refinement is now being introduced state-wide.

“The STMP model will ensure the state’s most serious domestic-violence offenders face the highest level of scrutiny by police, and allow us to intervene before they commit their next offence,” NSW Police Commissioner Andrew Scipione said.

“This renewed focus on offender accountability is part of our ongoing commitment to providing the utmost level of support to the victims of domestic and family violence.

“We have made other significant headway. For example, in a world first, NSW police can now record domestic violence video evidence at the time of an incident, which relieves the victim of the emotional burden of giving evidence in court.

“But a problem of this magnitude won’t go away in a hurry. We still have much more work to do, and that includes raising public awareness about the issue through campaigns like the one we are launching today,” he said.

Members of NSW Police’s Domestic Violence Team used their own front-line experience investigating and prosecuting domestic-violence cases to write, direct and produce the community service announcement.

The aim of the campaign is to remind people there is no excuse for domestic and family violence, and it is never the victim’s fault.

“Domestic violence is a serious crime and police are committed to bringing offenders to justice,” Commissioner Scipione said.

“Every day police battle the community perception that domestic violence is a ‘family matter’ or ‘private business’.

“That is most definitely not the case. If you are aware this is occurring in your community, you are obliged to report it, like any other crime.

“Some may find the images in these videos confronting; we do not apologise for this. Domestic and family violence is a confronting issue, and one we must continue to face head-on,” Commissioner Scipione said.

NSW Police Force’s Corporate Spokesperson on Domestic and Family Violence, Assistant Commissioner Mick Fuller, said it is only fitting the videos were developed by police.

“Police officers attend hundreds of domestic-violence incidents every day and see first-hand the impact and harm it has on families,” Assistant Commissioner Fuller said.

“Children are the hidden victims of domestic violence, which is why children feature so prominently in the campaign.

“There are no innocent bystanders in this space. By reporting domestic violence, you could prevent the next homicide,” Assistant Commissioner Fuller said.

Police are urging anyone with information about domestic-violence crimes to call Crime Stoppers on 1800 333 000 FREE or use the Crime Stoppers online reporting page: https://nsw.crimestoppers.com.au/ Information you provide will be treated in the strictest of confidence.

Share your comments below.

  • I hope the message starts to hit home. It still concerns me that the incidence rate is so high. I do wonder if that is a result of more people reporting.


  • I heard on the news today that the number of domestic violence cases that police are responding to has increased in the last 12 months. I hope this means that more people are reporting violence, and not that more people are offending.


  • Are they also doing things to encourage offenders not tonreoffend or just punishing them when they do? Its pretty clear that what we r doing now is the wrong approach cos its not working


  • yeah this is sad to think that people are going through this, especially kids


  • It is confronting. But it has to be. It needs to stop


  • For too many years this was regarded by the police and community as a domestic issue not a criminal one. We have heard of too many cases lately of violence against women. It never the woman’s fault. We lost a friend years ago when she confronted her loving ex partner about child support for their child she was due to give birth to. He killed her because he didn’t want to be encumbered with a child.
    The more we can help and understand the issues that face people affected by domestic violence the better it will be for society.


  • I am always keen to share these campaigns as no one should suffer violence.


  • Trying to pick your self up after going through domestic violence is hard I’ve been a survivor of domestic violence for me I was told by police it was my fault and they did nothing and they also said that he’s my partner and I should always listen to him, it took me a long time to realise that I’m beautiful and smart and I can do anything and I can hold my head high. I told my ex when we split after he told me I’d have no one who will ever love I turned to him and said I would rather be alone then to be alone with you,I don’t get hit or chocked anymore I live my life in love not darkness, I’m so much stronger now and we need to help people males and females who go through this so they aren’t alone, scared and feel they are nothing.


  • It’s very confronting but also has an extremely important message. More people need to speak up for victims of domestic violence.


  • This hits very close to home. It’s horrible having to live in silence because of what would happen if I spoke up. I feel like I’ll never get justice or stop the flashbacks..


  • Please remember men can be victims too – but almost zero chance they will ever admit it.


  • I really struggle to understand people who hurt those they Liam to love.


  • A message that should always be put out there, violence be it physical or emotional is not okay it doesn’t matter who is on doing this it must stop, the cycle needs to be broken.


  • I hope people pay attention to this and don’t just sweep it under the rug. I can’t believe how much of it there is around these days. Its madness!!


  • A very powerful message! I like it! We should be constantly talking about domestic violence. Because, sadly, there is still too much!


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