Kmart has released a wooden kids’ vlogger playset and it’s giving us cringey vibes.

Sorry Kmart, it’s not us, it’s you. We love your affordable decor and appliances (the Twin Air Fryer!!). We’re here for your cheap and cheerful makeup and stick on nails. And your toys are usually right up there on our ‘must-have list’. But we’re drawing the line at toys that help raise the next generation of baby TikTokers.

Kmart kids vlogger playset

Kmart is releasing a six piece Wooden Vlogger Playset for kids, that includes a mobile phone, a camera, a selfie stick, a ring light and tripod, all bundled up in a handy baby vlogger canvas bag. Because: mini influencer goals.

Kmart babychino wooden playset

And just in case your tot needs a well-deserved break from vlogging their daily life of nappy changes and highchair lunches, Kmart has also released a nine piece Wooden Babychino Set. It comes complete with a takeaway carry tray, marshmallows and cookies.


The sets have been getting a fair bit of attention on social media, with some labelling the vlogging set ‘sad’.

“100%. I find that incredibly disturbing!” one person commented.

“WTF is the world coming to?” wrote another.

“Let’s make children even more narcissistic than the previous generation! Not impressed by this Kmart attempt.”

“Seriously you want your toddler to start acting like a Instagram star, vlogging and have baby chinos?? What about mud pies and sand castles? This is what’s wrong with the world!” commented another.

“The online vlogger set is atrocious. Whoever came up with that idea for a toddler toy should be sacked,” wrote one Instagram follower.

Kmart kids vlogger set 1

But we have to admit, there are plenty of parents planning on snapping up one of these wooden sets for their wannabe baby social media stars.

Would you buy these wooden sets for your kids? Let us know your thoughts in the comments below.

We may get commissions for purchases made using links in this post. Learn more.
  • I don’t think that I would buy either set.


  • oh please no!


  • I’m a bit embarrassed for anyone who has purchased this. It’s actually ridiculous.


  • Everyone has so much exposure to the online world


  • Vlogger – big NO from me. I don’t like it at all.


  • Haha they have heaps like this, like little home gyms too


  • My nieces and nephews are all on tiktok. I won’t let my 5 year old son on it. The things he could see, learn, the examples of people on their, and you never know whos watching….


  • I find it a bit sad that little kids even know what it is! It’s clearly aimed at maybe 3-4 year olds. My daughter has only really gotten into this stuff in the last year or so and she’s 7. Way too old for this set!


  • Ummmm, NO! Who came up with these ideas? Let children be children for as long as they possibly can.


  • Ew, no! The adult versions of bloggers are bad enough.


  • Really!?? Trying to turn our kids into mini adults, Doesn’t even look like all that much fun, More junk I think!


  • I generally have no issue with wooden toys, I really like them, but I won’t be buying any of these


  • I have no problem with this. We give them cleaning sets, make up sets etc so why not this as well? Freedom of choice.


  • Kids love to imitate what mum and dad do, so why not have these things available to buy. My daughter is 25, so a little beyond this, but I have no problem with any of it. If mum or dad take selfies or make vlogs or have takeaway coffee on the reg, why wouldn’t their kids want to imitate that. For me, it’s no different to buying a barbecue set and food and tools for that so kids can imitate their parents barbecuing.


  • I think the only positive thing about this toy, is that it’s wooden and can be recycled.
    Poor choice of creative play Kmart


Post a comment
Like Facebook page

LIKE MoM on Facebook

Add a photo
Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like


Looks like this may be blocked by your browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating