Kmart has released a wooden kids’ vlogger playset and it’s giving us cringey vibes.

Sorry Kmart, it’s not us, it’s you. We love your affordable decor and appliances (the Twin Air Fryer!!). We’re here for your cheap and cheerful makeup and stick on nails. And your toys are usually right up there on our ‘must-have list’. But we’re drawing the line at toys that help raise the next generation of baby TikTokers.

Kmart is releasing a six piece Wooden Vlogger Playset for kids, that includes a mobile phone, a camera, a selfie stick, a ring light and tripod, all bundled up in a handy baby vlogger canvas bag. Because: mini influencer goals.

And just in case your tot needs a well-deserved break from vlogging their daily life of nappy changes and highchair lunches, Kmart has also released a nine piece Wooden Babychino Set. It comes complete with a takeaway carry tray, marshmallows and cookies.

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The sets have been getting a fair bit of attention on social media, with some labelling the vlogging set ‘sad’.

“100%. I find that incredibly disturbing!” one person commented.

“WTF is the world coming to?” wrote another.

“Let’s make children even more narcissistic than the previous generation! Not impressed by this Kmart attempt.”

“Seriously you want your toddler to start acting like a Instagram star, vlogging and have baby chinos?? What about mud pies and sand castles? This is what’s wrong with the world!” commented another.

“The online vlogger set is atrocious. Whoever came up with that idea for a toddler toy should be sacked,” wrote one Instagram follower.

But we have to admit, there are plenty of parents planning on snapping up one of these wooden sets for their wannabe baby social media stars.

Would you buy these wooden sets for your kids? Let us know your thoughts in the comments below.