Labor has pledged $26.7 million in funding for postnatal support services if they get elected.

According to Victorian Premier, Daniel Andrews, 35,000 first-time parents each year would receive a ‘baby bundle‘ worth approximately $150 if Labor is re-elected at the Victorian election on Saturday, The Age reported.

The bundle will include products and information from local Victoria businesses, including a nappy bag, a teething ring, a safe sleeping bag, muslin wrap and various picture books.

“The Baby Bundle will set new parents up with the products and information they need, so they can focus on their precious new child,” Premier Andrews said in a statement released today.

The Labor government have also pledged to invest a further $232 million in a comprehensive package of new parent and early childhood supports for Victorian parents.

The money pledged will go towards the building of seven new Early Parenting Centres, which will provide new parents with the advice they need as well as extra care for babies with additional needs.

Labor also plan to fund a 24-hour phone line with specialists in sleep and settling issues.

The Victorian state election takes place on Saturday, November 24.

Meanwhile the proposed changes to parental leave entitlements has been labelled a “game changer” and could make life easier on working families. Read more HERE.

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  • The 24 hour help line should already be available via hospitals that have maternity sections. I think there is better items that would be necessary for a newborn than picture books…..unless they are donated to be put in the packs.


  • I don’t live in Victoria


  • Looking for votes in my opinion.


  • So Labor wants to spend approximately $150 for 35,000 first-time parents each year would receive a ‘baby bundle‘ with products and information ? To be honest I think that’s a waste of money, information and products are already out there, they don’t need to be served on a platter. It only will cause people to take less responsibility / initiative themselves.


  • I think there would be better options to spend that money. Panadol usually gives teething rings in the baby bounty bags at hospitals. Not everyone wants a baby bag, some want a backpack, some carry things in their handbag. They would even be better off giving a woolworths essentials card (cannot purchase tobacco or alcohol) to enable new mothers to purchase healthy foods and baby essentials of their choice


  • I’m not sure this is needed? Yes to the help line but not a goody bag of items where half will end of being thrown out?


  • Baby bundle makes no sense a lot of the stuff will be discarded, nappies and other essentials would make more sense.


  • Will be great if it happens but often political promises are made until they get elected, then most of them are forgotten


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