Forever 21 has been described as ‘fat-phobic’ after all of the retailer’s plus-size orders came with a free Atkins diet bar.
Twitter users shared pictures of their orders and called for the company to ‘re-evaluate its brand partnerships’.
The chain store issued a statement afterwards saying: “The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed.”
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One user wrote: “Diet culture continues to thrive because of companies like you who ‘subtly’ shove it down people’s throats. Please address this.”
I went from a size 24 to 18, still a plus size girl, so I ordered jeans from @Forever21 Opened the package, when I looked inside I see this Atkins bar. What are you trying to Tell me Forever 21, I’m FAT, LOSE WEIGHT? do you give these to NON-PLUS SIZE WOMEN as well? pic.twitter.com/ds8kUTs7T7
— MissGG????️???? (@MissGirlGames) July 19, 2019
The tweet was shared over 3,000 times, prompting other people to share pictures of their freebie diet bars.
The brand have been accused of ‘catching customers off guard’ but not everybody sees a problem with it.
“It’s nothing personal,” one user wrote, explaining how she bought some plus size and some small clothes as part of her order.
Forever 21 has released another one apologising for “any offence” the diet bar caused.
However, many people are still left shocked from the unexpected delivery with one user noting diet could be seen as offensive regardless of a customer’s size.
“Even if that’s the case since when is it a good idea to include such an awful promo item with CLOTHES. even skinny women don’t feel great about getting diet food sent to them unprovoked,” she said.
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