McDonald’s are handing out free Roald Dahl books with every happy meal box to inspire more children to enjoy reading.
The fast food giant is making 800,000 of the children’s books available in happy meals across New Zealand, as part of its Happy Meal Readers programme.
The books will feature extracts from Roald Dahl’s beloved books alongside illustrations by Quentin Blake.
The special books will be available in Happy Meals across New Zealand for the next six weeks, shares Daily Mail.
‘The Happy Meal Readers programme is all about helping parents to get their children to enjoy reading,’ said Jo Mitchell, director of marketing at McDonald’s New Zealand.
‘The Roald Dahl characters are ones that many parents will have enjoyed growing up, and it’s great to play a part in introducing them to a new generation.’
McDonald’s lovers in Australia don’t miss out on the books either, as the Happy Readers app is available to download and will ensure kids receive a free interactive book in their happy meal.
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