A mother of two is furious after finding sexist washing instructions in her daughter’s beanie.

Sian Robson, 52, found that the label inside 13-year-old Caitlin’s winter hat suggests quite clearly that ‘mum’ does all the cleaning.

The message reads: “…or give this to your mum, she’ll wash it”.

beanie beanie 2

The mum is disappointed by fashion retailer, Missguided and asked them to remove its sexist joke, shares The Mirror.

She feels the wording sends the wrong message to impressionable youngsters.

Sian, from Ashford, Kent, said: “At first I didn’t believe that a female fashion brand would put something like that on a product.

“My daughter told me to look at the washing instructions in her hat because they are awful. It’s not something you would expect to see.

“It just didn’t sit right with me. I looked on the Missguided website and I noticed they were all for promoting girl power.

“They seem like a brand that want to encourage young women to break stereotypes so I’m not sure why they would have something like this in their clothing.

“Although the hat is for adults a lot of their customers are young teens, they should be encouraging them and showing them that men can also do the household chores.

“I understand it was probably just a joke but I think it is quite insensitive. Especially in this day and age, it isn’t the sixties anymore.

“I just don’t think it needed to be in there, even if they just put ‘parents’ it’s still not really needed. I know they’re trying to be funny but it’s a bit naff.

“I’m sure that a lot of men and dads would admit that they also help with the washing, it isn’t something to be embarrassed about. I’d just rather they remove it from the hat, it isn’t needed.”

Do you think it is a sexist message?

Share your comments below.

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  • I know of a few Dads that do the washing. In one family I’m pretty sure the Dad more washing than the Mum does. Both do some of the cooking and household chores. One of them the only thing he doesn’t do very often is the actually cleaning. Doing night shift means he has to sleep part of the day. He often does school “drop off” and “pick ups”. Mum never touches outdoor chores at all.


  • In my youth, this would have been looked on as a tongue-in-cheek comment – a bit of a laugh …. in today’s society, this could be conceived as sexist, so more thought should have gone into its inclusion on the label … I honestly don’t find it offensive though.

    • I am not offended either – I direct my energy and focus into causes such as equality and equal pay and conditions.


  • Maybe a little sexist, but it’s actually kinda funny!


  • The woman should have just laughed and moved on. Not bothered to air her “sexist” grievances on social media.


  • What’s “weird” is that Missguided presents itself indeed as a website against stereotypes, to empower women and then writes this on the label??? I think it should be removed from the label.


  • I remove labels – so would not see it! In our household washing is genderless – so it is a non issue.


  • Solve the rest of the problems in the world then come back to this one. In most cases its true. Carry on about it when things change and women don’t typically do most of the housework.


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