An Australian man has launched a tongue-in-cheek ‘rant’ at Kmart on social media, sharing his frustration around his fiancee buying too many of their products.

Alex Gadd from Hobart, Tasmania, took to Kmart’s page this week as he said that the lower price point of their products is putting a strain on his relationship.

“Hey Kmart, I am a disgruntled fiancé …. I am sick of coming home at least once a week to a new candle holder, frame, pot or pot stand. Along with several other nice yet highly unnecessary items,” Alex wrote.  “I need to know how many more designs can possibly be released? A man can only take so much and I am at my limit …. (She even suggested putting a light shade in MY garage).”

Image Source: Instagram
Image Source: Instagram

Alex continued in his tongue-in-cheek tone that he was sure that Kmart’s executives as well as divorce lawyers would be benefitting from the multiple product lines available.

“I am sure the CEO’s [sic] are rubbing their hands together along with all the divorce lawyers who would be getting a huge amount of business ever since you guys had a drastic change in the direction and target of your product line,’ Alex wrote.

Finishing his post, Alex said he was not expecting a response from the company, but he wanted to share with them how their cheap products were putting a strain on his relationship.

“I guess I’m not expecting a response nor an answer…. As I understand my relationship issues are not of your concern . Simply a rant that goes unheard here at home . Your products are too appealing and too cheap for her to resist and as a result it’s putting immense strain on my life . Thanks for listening,’ Alex concluded.

Kmart responded to Alex’s post, a couple of hours later in an equally tongue-in-cheek tone, advising him to invest in a blindfold.

“Hi Alex, we’re so sorry to hear that our highly appealing homewares and everyday low prices are driving a wedge between you and your fiancee,” Kmart wrote. “Installing one of our stunning lamps in your garage does seem potentially relationship-ending, and we’re pleased to hear it hasn’t yet come to this,” the company said.  

Image Source: Instagram/Kmart
Image Source: Instagram/Kmart

“Unfortunately, we do have new products coming out all the time and the likelihood of them arriving in your home seems high – it may be worth investing in some kind of blindfold before this happens. – Anna.”

The funny rant and Kmart’s clever reply, quickly became viral, with more than 16,000 people liking Alex’s thoughts and over 8,500 comments left on the Facebook post.

Kmart was praised for its response, with many fans glad they understood the tongue-in-cheek tone of Alex’s post.

Joely Endacott commented ‘Great response Kmart!’ whilst fan Kallie Ryan said ‘The sass level is high! Love you Kmart.’



Image source: Instagram/Kmart

  • Love kmarts reply. .


  • I love it when people post things like this, humour is so good for the soul. Kmart did a fine job of responding, awesome all round. He is right, though.


  • I always enjoy seeing responses (especially cheeky/fun ones) from businesses. Poor alex. Lets hope no lampshades appear in his man cave.


  • lol that is great. need to see more sense of humour in this world.


  • lol, love Kmarts reply.


  • I must admit I am pleasantly surprised by the response from Kmart


  • Funny. Nice to see Kmart response, shows they listen to their customers.


  • nice to see people can take a joke in big business


  • Fantastic… love Kmart’s response… :-)


  • Omg what a hilarious article! I was literally laughing out loud and can really relate to this situation! It’s true! K-Mart please stop bringing out so many beautiful products at such low prices! XD


  • haahahha love it! I could go wild in Kmart too…if I had the money. My hubby whinges just hearing the word Kmart haha


  • Lol so funny, i love all their products also


  • This is so funny. I love kmarts reply too


  • good on kmart for joining in the fun!


  • Lke hd


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