Parents are outraged at a popular stationery chain for displaying products printed with the F-word in full view for young children.
Customers of the Typo stores have complained about the crude language on notebooks and other merchandise.
The company, owned by Cotton On, said products featuring the profanity should have a censorship sticker covering the phrase.
It apologised, and is conducting an audit of all stores.
Typo’s website, which was today promoting an uncensored ‘Zero F–k’s’ candle, ‘F–k Yeah’ sign and ‘F–k It, Let’s Disco’ notebook, will also be altered.
One mum said, “I find it highly inappropriate for these books with this kind of language to be in full sight of young children,” she told the Herald Sun.
“They shouldn’t be subjected to this kind of disgusting language right in their face in the middle of the store. There was no warning.”
She said she overheard a young child ask her mother what the word meant.
Typo said: “Whilst some of our products are more irreverent than others, we do appreciate that as a gift retailer, our customers fall either side of our target audience of 18-35 so where relevant we use censor stickers on products not appropriate for a younger audience.
“The product in question should have been censored and we are taking steps to ensure this takes place immediately.
“We’ll also make any necessary changes to our product displays to make certain they are less prominent within the store.”
Comments on the Typo Facebook page include….
“I was disgusted by some of the items I saw in my local Typo store in Epping Vic.
The F word displayed on multiple items in full view of children. You also use Sh*t and other swear words on your merchandise. Why is this necessary to sell some notebooks and pens?? Seriously- show some class !!!!!”
“As a loyal customer of your brand I was disgusted to find some of your current products (aimed at children) to contain such innapropriate language. By no means a prude, I am deeply offended that you would use this kind of language on your products. Seriously considering deleting your brand from my children’s Christmas gift list!”
“I am not a prude by a long way but when I take my grandkids into Typo Coffs harbour and the Fword is on so many things I find that both embarrassing and offensive I thought typo was a family store very wrong.”
Other comments argue that the Typo range really is not aimed at kids.
“Don’t change your products for a few sensitive people that are getting their panties in a bunch! Typo products are obviously not aimed at kids – this is common sense.”
“Don’t stop selling items with swear words on them because people are prudes. I think they are funny and ordered some more today. Obviously I agree they need to be censored with stickers for online and store purposes to avoid children seeing them but don’t stop making them! Your age audience is 18-25 so they fit perfectly with that as most teenagers today would find them funny or ‘cool’. I know I do.”
“Kudos to typo for continuing to sell the stuff with swear words. Shouldn’t need to censor anything. If there are people going in there that get offended by swearing, they clearly haven’t grasped the demographic you guys are marketing to. Too many whingers these days.”
A quick browse around online shows a few of the products mentioned. Although the CENSOR label has now been placed over the fword items.
What do you think? Is Typo a kids store?
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Image via Typo