Shopper was shocked to receive a very blunt email in response to her complaint about the lack of plus-size clothing in the store.

A Kmart shopper has shared her anger after receiving a rude email in response to her complaint about the lack of options for plus-sized women in the popular store.

The woman said she had contacted the retailer via their Facebook page to express her frustration only to receive an email from a Kmart employee saying that they ‘can’t cater for absolutely everyone.’

Constructive Feedback

The shopper’s initial post on the retail giant’s Facebook page highlighted the absence of plus-sized options in many sections of the store.

“You have no idea how hurtful this is. I struggle to find anything anywhere that fits me, I’m trying to find workout clothes and my whole section is gone,” she wrote.

“Fat people deserve better. I shouldn’t have to humiliate myself by asking a staff member where the fat section is only to be pointed to the wrong place anyway. I’m so disappointed. Step it up, please.”

The woman says that her frustration at the lack of customer service and lack of options for plus-sized women led to her deciding to make a complaint.

“It’s like your store wants fat people to feel ashamed, but I’m not ashamed. I’m just angry.”

An Unacceptable Response

The woman was shocked by the email she received from a Kmart employee in response to her email.

“Whilst we try to cater for as many people as possible, please understand that people come in all shapes and sizes and we can’t cater for absolutely everybody,” it read.

“It is not entirely our job to make you feel good about yourself.”

The disappointed shopper shared the response to Facebook calling out the store for the lack of professionalism.

“This is the response I get. Kmart needs to do f***ing better.”

Kmart apologised for her experience and the unacceptable response to her complaint.

“Thanks for sharing your experience at Kmart recently. At Kmart, it’s important to us that you leave our store feeling confident and happy. We’re sorry this wasn’t the case and we’d love to take any feedback on board as to how we can improve our plus-size range for you and other women in our stores.”

They also said they would be in contact with her via email to discuss the issue further.

Every woman, big or small, tall or short, has the right to be able to find clothing that they feel comfortable in and that flatters them, especially in a store like Kmart that prides itself on catering to all ages and budgets. It’s so disappointing that a young woman is forced to go public to get these big brands to take notice.

Have you felt discriminated against when shopping for clothes? Share your story in the comments.

  • I get they can’t cater for everyone but the next line is way out of line


  • OMG, that is an absolutely terrible response. Damage control KMart! Whoever replied needs a good talking to and training in customer service. Not on.


  • There aren’t many stores that cater to the larger person. There are some on-line but not everyone has that much money to spend on clothes. I have a couple of good tops but the rest are only good enough to wear at home when no-one is expected. Might have to try making my own.


  • Lorna Jane are the ones that peeve me the most. They have all these inspirational sayings on their clothing but do not cater to the larger woman. Fat people can be fit and work out too. It is always hard to find clothes that fit, last, and look good.


  • It is not just Kmart. As a plus size myself, I struggle to find anything nice. Work out clothes are the worst. There is an assumption that big girls don’t workout so don’t need workout clothes.


  • I remember hearing about this a year or two ago, or is this the another customer? Mmm. If it is someone new, they haven’t upped their game at all.


  • Am finding more and more stores are stocking clothes made in China. In that case a large Chinese size person is nowhere near the same size as Western countries large size persons. I find I have to try on at least three or four different sizes of the same thing and I now range from size 6 to 12 and even a 14 the other day. I haven’t changed in weight or height – so maybe the makers play fast and loose with their size tags too. I don’t know the answer, but I get just as frustrated as Georgia at times.


  • Before Kmart changed their branding to anko they used to do a really good T-shirt range which you would find in the average size section but the T-shirts would go up to a size 26. Do you know how good it felt to buy t-shirts that had a bit of Style to them and didn\’t make you feel like a big elephant. when they did a brand change they seemed to stop making them that big I mean it could just be the stores I go to but I really miss them. People are right there are a lot of shops around for non plus size but the shops that are often for plus sized people their prices are astronomical so instead of paying $20 for a pair of pants you have to pay $80 or $90 and for some people financially it just doesn\’t work.


  • I always feel ashamed and left out walking past shops like, ally, cotton on both normal and , cotton on body , target is not so bad but has it’s moments where the clothes are either really frumpy and ugly or I find a cute garment and my size is gone but what really irritates me is when shops say they cater to plus size when in reality they only go up to a size 14


  • I find it hard to get clothes that fit and I’m not plus size. I think it’s all about shopping around but she there’s no reason to make her feel bad about it.


  • Im only 5ft 7 and i have issues finding pants to fit my height. Often i buy mens for the length… i dont like ankle freezers… and yet just now im a plus size and the range is disgusting….mens dept usually but occasionally i would like non polyester feminine clothing


  • It’s better to search online shop your perfect size before shopping.


  • No one deserves to be treated rudely. I will say though that there are a lot more plus sized options now than there were years ago and a lot more affordable too.


  • I’m not surprised she complained about the plus size range or lack thereof at Kmart. Ever since they revamped the store some years ago and everyone decided it was wonderful I’ve as good as stopped shopping there other than the odd home item because their clothes in plus sizes are next to nonexistent, in the past couple of years ugly, don’t last, have a marked inconsistency in sizing and the majority are so heavily mixed in with regular sized garments that it’s a miracle if you can find them at all. I have no issue with them putting tees and the like on tables in piles but please put the plus size ones on a separate table in the same area as the hanging plus size stuff. Their fit is smaller than either Target or Big W. I stayed unexpectedly at a friend’s one Saturday night and didn’t have sleepwear and the only store open was Kmart I couldn’t find suitable PJs and bought leggings which when I got back her place barely went on yet I have room in both Target and Big W leggings in the same size. A couple of years ago Dad was selling cakes both Saturday and Sunday mornings at the shopping centre where Kmart is nearest me so I got a very helpful girl to hold about 8 or 10 tops gave him the money to pick them up and that night I tried them on and only one of them fitted. It’s ridiculous before the reinvigoration they were generally good fitting and well cut and had things wort buying. Here’s where I open a can of worms, I don’t understand all of these Kmart love pages because I can’t find any quality in most of their clothes.


  • I’m so sorry Georgia for the lack of empathy this Kmart store gave to you. I was so shocked when I read your story. I do hope the rude person that emailed you gets repremanded for their actions.


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