There are a few sponsored ads that pop up on my Facebook feed all the time and the Oodie is one of them. It shows pics or videos of grinning people cuddling up to their oversized fleecy hoodie blanket. The comments are generally so positive (which always makes me a bit suspicious) but when I see the price of over $100, I scroll rapidly past.

But with winter setting in, I can’t help hankering for my very own cuddly blankie / hoodie combo. And now, thanks to Kmart, I don’t have to spend a bomb on getting one.

Kmart has just launched their own affordable version of the “Oodie”, priced at only $29 – which is crazy cheap compared to the real thing.

No Need To Spend A Fortune For Warmth

The Kmart dupe is marketed as a Pull Over Gown and features the signature fleece lining, hooded neck, long sleeves with ribbed cuffs and an internal large secret kangaroo pocket to store your phone or perhaps some snacks. The item has an oversized fit and pretty much sounds exactly like it’s much pricier cousin, with the big difference being the price.

Sooo Cozy!

A savvy shopper alerted us to her find, posting her budget discovery on TikTok.

“You’re welcome, save yourself the $$$,” @yaasssminee said on her video, showing her wearing the massive blanket/gown covering her whole body.

“So worth it!! Sooo cozy,” she wrote.

@yaasssmineeYou’re welcome, save yourself the $$$ ##Kmart ##oodie ##fyp ##foryou ##foryoupage ##kmarthacks♬ baby my phone yameii – ????????????????????

I Want One!

The video has attracted over 1,000 comments with viewers expressing their excitement at the find.

“OMG I have to go get one,” one excited shopper said.

“I would never take this off,” another commented.

Too Late

Others were devastated that they had recently bought the real thing.

“Wow, right after I bought the real one this comes out,” said one sadly.

pull over gown

Who Cares If It’s Not The Same!

Some weren’t convinced that the Kmart hooded blanket was the same quality as the Oodie. However, the price difference is enough to justify the cheapy version for me.

“The real one is a lot better but if you don’t have the money, that one is almost the same – it’s just thinner,” she said.

Get It Now!

The Kmart pull over gown is available in a midnight (very dark blue) colour in S/M or L/XL. You can buy it online and there is also limited availability in store.

Kmart also sells an adorable Koala kids version with a hood and built-in mittens for only $9.

Big W also has its own oversized blanket hoody for $40.

Would you be keen to buy this Kmart version of the “Oodie” or would you prefer to spend more and buy the real thing? Tell us in the comments below.

  • I brought my daughter a real oodie for her birthday, our local shops never seem to get in of the cheaper ones in


  • this is awesome. perfect for cold winter nights or my niece took hers camping.
    Can someone make this breastfeeding friendly?


  • Yeah, not my style, but my daughter has a real oodie and she loves it


  • I have an Oodie and I love it. But I was going to buy one of these from Kmart for my daughter, as she keeps stealing my Oodie, but they are sold out.


  • The more I think about it, the more I realise I’d love this for a week and then probably not wear it.


  • Omg my Facebook feed is constantly bringing up ads for these..they do look comfy but they are super expensive id definitely be going to kmart


  • This is not i would be interested in.


  • I’m not interested in an oodie, however cheap or good it is. A blanket will suffice for us.


  • I dont think this is something I would buy. I just prefer a big blanket to snuggle in.


  • I bought my son a different version of the Oodie during Covid as the original was sold out. I do know that Kmart copies every great idea, which makes many of us happy. But I don’t need another one in the house. I can imagine people will go crazy for it though.


  • It looks nice and warm and I would sure buy a kmart version. Haven’t seen it yet though


  • I bought my daughter, step mum and myself an original each and am definitely looking at buying us another one. So far we haven’t had the need to turn on the heater this year, just put on our oodie. Well worth the price especially when they are always having sales or coupons available. The kmart version just doesn’t look anywhere near as warm and I’ve learnt to value quality and have less in my life but better things.


  • If I bought one it would definitely be one of the Kmart ones. I have to watch my pennies from now on so couldn’t justify spending money on the original. For now I’ll stick to dressing gown or blanket and socks.


  • Not the same. Not even close. I a snuggie (still heavier than the Kmart version) and it is still pretty light weight when compared to the oodie. Our adult daughter wanted one so we got her one as a Chrismtas present a couple years ago, when it arrived I immediately ordered two more, one for hubby and one for me. They are so warm and cozy and yet not heavy feeling I am amazed. I almost never have to run the air con in winter now because we just slip these on. They are so so warm and they are oversized enough that even over clothes they are still loose and comfortable. Oodies are frequently on sale so I would recommend picking one up then.


  • Why does anyone want this? What’s wrong with a nice dressing gown and a blanket? Just weird!


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