Furious parents have slammed Target over a doll that encourages bullying.
The product in question is a spectacle-wearing doll called four eyes.
The makers of the dolls, named ‘4 Eyes’, claim they promote body positivity.
But the toys have been blasted by Australian mothers for encouraging bullying, shares Daily Mail.
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The controversial US-made doll, from the ‘Positively Perfect’ collection, has been rolled out across Australia through the department store Target.
While the company behind them claims online to ‘encourages girls to embrace their unique qualities’, a number of mothers have told a different story.
Fuming mothers are taking to social media angry at Target for promoting name-calling among young children.
Target Australia said in a statement they were working on reviewing the wording on the packaging after growing pressure from the public.
‘Our intention in ranging this doll was never to mock or make fun, but rather to teach young children to embrace their differences and be proud.
‘We are taking feedback seriously and are working with the supplier to review the wording on the packaging.’
The US company responsible for the doll, The World of Entertainment, Publishing and Inspiration, said the dolls were made to empower young girls.
‘The concept of ‘4 Eyes High Five’ was designed to help little girls wearing glasses feel a part of a cool club of people —including myself —who wear glasses,’ said World of EPI creator Dr. Lisa Williams.
‘I truly apologise if my intentions weren’t clear and any children or parent was offended. As a survivor of childhood bullying, I understand the pain of being bullied.
‘In light of the recently discovered information and concerns, the World of EPI will further look into this matter with our partners in manufacturing and distribution.’
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