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Target wins the internet with its latest catalogue.


 

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Target’s Facebook page has been inundated with people applauding the retail store’s latest Summer catalogue which features women of all shapes and sizes, something Target Spokesperson, Kristene Reynolds is more than happy to see according to News Limited.

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“We’re thrilled with the amazing response that has been generated on social media for the new swimwear catalogue as we are continuously committed to promoting diversity and celebrating all women,” Reynolds told News Ltd.

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“In August of this year we launched the Every Body campaign with the introduction of size 16 mannequins in store and women of all shapes and sizes across our TV, digital and print campaigns. Both initiatives are small but vital steps in continuing Target’s promise to make quality style and fashion not only more affordable but also more accessible and relevant for women.”

I think they nailed it. So great to see!

 

Share your thoughts below.

  • All the other fashion brands need to get on board now.

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  • LOVE it – stunning women embraced by the media. Perfect, thanks Target

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  • Its a great way to see how their clothing look on all different shapes and sizes :)

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  • Well done target a lot more stores should do the same

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  • I love Target ( we used to call it Tasche ) because it is the only store that sells short length pants and jeans. The length is perfect for my height .Also the introduction of Danni Minogue Petites collection was great and allows not so tall people to still enjoy clothes. Thank you .

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  • This was a great campaign. Well done Target!

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  • yep good! this is a realistic approach that obviously would work! they are showing that everyone is included and catered for.

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  • I was pleasantly shocked. Good on you Target. I hope all the praise this has sparked is picked up by all of the other stores who use the models with the perfect figures in their campagns.
    Good on the courageous models too.

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  • I did notice the range of models when I received the recent catalogues. Well done Target for showing real people in your marketing.

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  • It’s fantastic when real life relatable models are used. It promotes positive body image and I think all magazines, catalogues etc need to follow suite.

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  • It’s great to see what that swimwear will really look like on your figure instead of having to guess.

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  • Yes, it’s nice to see a mix of people.

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  • This way a lot of women will feel “normal” and confident about themselves again. I love it too!!


    • Exactly – ‘normal’ bodies. Now they just need to be more inclusive too.

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  • Good on them and great to see a woman with grey hair. All shapes and sizes and natural hair colour too!

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  • That’s fantastic. Go target. Good on them

    Reply

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