Our world, these days, is all about being completely open-minded regarding gender and it looks like the toy brands are following suit.

The makers of the world-famous Barbie doll, Mattel, have announced that they will be launching the Creatable World series of gender-less dolls.

The main differences with these dolls are that they won’t have distinctive ‘womanly’ breasts or ‘manly’ broad shoulders. Creatable World dolls can be a boy, a girl, or neither. The dolls have slim figures with androgynous faces and their short hair can be fitted with hair extension wigs to make them more feminine. The dolls, which retail for $44 (AUD) will have a full varied wardrobe consisting of sneakers, graphic tees, hoodies, tutus, or camouflage pants.

What You Will Get!

The 11-inch (29.94-cm) doll wears a tank and shorts has a short haircut and comes with six items of clothing three pairs of shoes, two additional accessories and a long-haired wig — all versatile pieces that give kids the freedom to make their characters whoever they want them to be. Dress the doll one way for one character, then switch it up for someone completely different! The clothing is straight off the playground and authentic details keep it even more real. The wig is easy to take on and off — kids can switch long hair for short hair, then back again. Add a skirt, pants or use both. Accessorise or don’t.

The Creatable World doll bends at the neck, shoulders, elbows, wrists, hips, knees and ankles to let kids play out stories or create photo-worthy poses. Creatable World doll kits give all kids the ability to make and remake characters they love.

Creatable Toys Mattel gender neutral dolls

It’s Time!

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

Mattel’s president Richard Dickson spoke to Time insisting that the Createable World dolls aren’t a political statement.

“We’re not in the business of politics, and we respect the decision any parent makes around how they raise their kids. Our job is to stimulate imaginations. Our toys are ultimately canvases for cultural conversation, but it’s your conversation, not ours; your opinion, not ours,” he said.

Get Yours Now!

The Creatable World Dolls are available now in Australia. Check them out in Target.

Last year, Mattel did away with “boys” and “girls” toy divisions in favor of non-gendered sections such as “dolls” or “cars.”

Are you supportive of this new kind of doll? Would you buy your child gender-neutral dolls? Tell us in the comments below.

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  • I dont see any problem with this. If you wish to buy one then go ahead. If not then dont. Its simple.


  • These will be quiet popular I’m sure


  • Won’t be buying for my children, how ridiculous


  • it’s an unrealistic image of people already and is just a toy. They should just scrap Barbie all together and think of something new.


  • It’s a good thing that kids can find a doll they can relate to


  • More different type of dolls reflecting all different sort of people can only be a good thing.


  • This is the way society is going so good on them with keeping up.


  • Coming from a Mum of four, I am telling you now kids wouldnt really care what gender the barbie was. Both my sons and both my daughters have all enjoyed playing with Barbies and Kens at some stage. But if this is what it takes for people to believe that there is equality so be it


  • This is definitely keeping with today’s society but why do they never make dolls that are overweight or more with the typical person


  • I’m not sure children of this age group will even care! Society gone crazy


  • Kids will love this.


  • Doubt that children of the age that plays with Barbies could give a hoot whether it was a boy or girl or anything else – that’s why I loved Teddy Bears – they were gender neutral in the first place.


  • While i think the idea of this is great i dont think it will take off. MY children play with barbies and dont care if its a girl or a boy doll.


  • What a cool idea.


  • I like the idea although my children have never been into Barbie.


  • While I think the concept is good, I just don’t think it’s going to really take off. Kids play with dolls no matter what they look like. My son does, my daughter does. They don’t really care if the doll is ‘inclusive’ or not, they just want to play with the toy.


  • i don’t think my kiddo will be buying it…


  • I’m very excited for this. After 50 years of making no changes at all, Barbie is finally starting to make a lot of great changes and adding a lot of great new products.


  • Very interesting and obviously in keeping up with what society want and expect these days. Barbie has done ithard over the years with all sorts of criticism, so I guess they’re responding to their customers.


  • Very interesting, thank you for sharing.


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