A tear-jerking Christmas video has gone viral with viewers calling for John Lewis to hire the budget filmmaker for their next festive advert.

The short fictional tale racked up more than 5million views on Facebook this week after Phil Beastall posted it in response to the store’s big-budget production, shares Daily Mail.

The 32-year-old’s video, entitled Love is a Gift, shows a man – played by actor Chris Ilston – ticking off the days to Christmas, seemingly in anticipation of festivities and presents.

Instead, on the day, he opens up a cassette box – an annual tradition – and listens to a tape of his tragic mother’s final Christmas message from beyond the grave.

Since the emotional tale went viral, Mr Beastall has been inundated with messages from fans who claim the video could have been used instead of the expensive Elton John-themed John Lewis advert. (John Lewis is a major retail store)

Thousands of commenters praised the video online and admitted that it had reduced them to tears.

Mr Beastall said: ‘A lot of people are saying how it has touched them and made them feel that they can cope a little bit more this Christmas, which is amazing. I never expected that at all. To think people are getting so much from my film. I am blown away.’

Grab the tissues before watching!

Share your comments below

  • The gift of love and memories are so much more valuable then store bought gifts.


  • Well, I liked the Elton John ad…


  • Are we supposed to be able to hear the audio? I found the clips a bit had to follow


  • This is very touching indeed, thanks for sharing.


  • This video is the reason for the season – cherishing those you love and remembering those you loved.


  • What a beautiful film full of emotion so sad to watch.


  • OMG… goose bumps all over my body. That was so sad but tinged with happiness.


  • Oh I can’t bear to watch it yet, I don’t want to cry today.


  • Sad yet sweet, true emotion stems from a video this raw


  • I love this advert and, yes, I had my tissues on hand. An advert with a true meaning.


  • Oh my goodness, how sad. Can’t stop crying. So moving.


  • Wow amazing


  • Very touching and emotional ad, Beautiful indeed.


  • Beautiful !
    What have many of us made of Christmas ?


  • Such a great idea for those of us that know we are here for a limited time. What a lovely son to be looking forward to Christmas because of his mums tapes. Just beautiful

    • Totally agree,such a touching & emotional video,it’s the small things in life that make us appreciate each other!


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