It’s finally here and we are so excited to get our ‘green’ fingers dirty. Woolworths Discovery Garden launched this week (11 September) and we’ve got the cute case and our first seedling to plant.

Here’s what you need to know about the latest collection:

– Woolworths customers will be able to collect a seedling kit, with every $30 they spend in-store or online, while stocks last.

– There are 24 different varieties of herb, vegetable and flower seeds to collect and grow, from thyme, basil and coriander through to kale, spinach and carrots; and violas and pansies. See the full list here.

– There is also a free interactive growth chart and learning book available in-store and online to support the growing journey.

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– You can get a bonus seedling kit when you spend $15 on fresh fruit and veg in a $30 shop in-store.

– The Woolworths Discovery Garden collector tray is available for purchase at $4.

– There is also a dedicated Woolworths Discovery Garden website to help along the way, including seedling growth guides and recipe ideas to transform your harvest into a delicious meal. Visit woolworths.com.au/discoverygarden.

More Tips

  • The seed is hidden inside the small loose paper so be careful NOT to throw this out
  • The soil is the hard brown disc. This is loose and tends to fall out easily when the outside cardboard is moved.
  • Each plant collectable comes with a label inside the wrapper but the trays also come with labels.
  • It’s a good idea to pull out all the labels on the main sheet and put these down on your case as a guide for where you want your pots to go.
  • Write the name of the plant on the pots so you don’t mix them up (in case the label comes off).

Woolworths Discovery Garden is an extension of Woolworths’ ongoing Fresh Food Kids program. To date the program has seen:

  • More than 200,000 Australian students take part in Fresh Food Kids Discovery Tours in-store, where they learn where their food comes from
  • More than 18 million pieces of fruit given out via Free Fruit for Kids in store a year to encourage healthy eating habits
  • More than 500 Woolworths Junior Landcare Grants given to schools to date – helping grow the next generation of environmental champions

The launch of Woolworths Discovery Garden comes as new research, conducted by Woolworths, revealed that more Aussies want to grow their own herbs and vegies, while also recognising the importance of kids having a better understanding about fresh food.

Australian schools across the country received a sneak peek of the Woolworths Discovery Garden School Kits last week, which were accompanied by functional educational material, including curriculum based teacher resources and a learning book to help make it easier for students and teachers to take part.

Will you be taking part in the Discovery Garden Program? Tell us in the comments below.

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  • Of all the rubbish collectables the big supermarkets have had in recent times, I thought this was a good one. I also liked the Coles vacuum seal containers. So useful


  • I don’t shop at Woolworths so I didn’t manage to get any of these. They look like a fun learning experience for kids, teaching them where food comes from


  • I wish I saw this earlier! I threw out our seedlings after a little while


  • We have some we would like to plant out and have given away a lot.


  • Woolworths promotion for the Discovery Garden was a massive success kids loved them it was great seeing them so excited about gardening well done Woolies


  • I nearly have all of them and they sprouting live this fantastic promotion


  • I like this campaign a lot. I urge anyone not interested in collecting to grab them anyway and donate to a school, or community kindergarten


  • I have a few that we haven’t planted yet, were waiting for the school holidays


  • Mould on discovery pots.


  • Just a heads up moms be aware of this: Some fans have reported making an unsettling find in some of their seedling pots, with white mould appearing days after planting. On the Discovery Garden page on Woolworths website, it says the mould is caused by the moisture in the air and suggests “You can wipe it away with a tissue.”
    I think when I sprout/grow mine it will not be inside.


  • Thanks so much we are looking forward to planting next week


  • We just got our first pot. Kids are looking forward to watching the seeds go.


  • I can’t wait to start collecting. Such a better initiative than plastic:)


  • I got 9 pots yesterday and was as excited as my kiddies :)


  • I have seen the promotion and display in store. I did not spend $30 and did not get the seeds. We may get some seeds in the future depending on our spend.


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