so what!!! this is not a big deal! women do have their roles to play and men love feminine behaving women! it is biological! guys generally don’t want to date a woman who is stronger personality wise, than themselves and this doesn’t mean that women are weaker by any means. So what if a boy plays with a pram? it means that they are learning to be a great dad. There is no reason to get upset about this ad lol and besides this advertising pales in comparison to the advertising that referred to women in the 1950’s. A modern woman would surely be offended by them “good old days” especially if they can’t handle this ad. Lol!

My younger brother played with my pram. I played with some of his toys including his matchbox cars, trucks etc.

I don’t think it’s wrong to target girls at an age where they want to imitate their mum’s. Just like with all other marketing, we can’t control what the media supply, but we can teach our children how we want them to respond to it.

I think it’s foolish for them to take this approach – although have you checked the toy aisles recently? A sea of pink on one side, a sea of blue on the other! And very different toys on offer.

To be honest I think this a great looking pram and my boy loved these colours when he was little.
Of course boys can play with prams and of course boys can play with pink prams too.

Toys should be for all children and not based on gender.

Bout time the gender police took a step backward. Most advertising is ridiculous anyway and who takes notice of it? Certainly not the buying public. But the gender police have made sure more of us know about this than we would have if they had left it alone.

Please, do we need to be so precious about marketing??!!

I don’t have a problem with the campaign,little girls want to be like there mum!

If a little girl OR BOY wants a toy pram and pretend to be a parent just bloody let them. Its a tough job being a parent and if they want to start practicing that responsibility early then who the hell cares about how its worded. Who even reads the packaging?

I find the word PLAY as offensive as ignoring the male population!!! As a mother of five and grandmother of ten, I can assure you I am not playing when pushing a pram. I am on my way to pay bills, do shopping, pick up other children, attend appointments and a myriad of other things. Being a Mum is a full time job. How about a new name? Work like your parents do.