The world has officially gone gaga for ZURU’s 5 Surprise Mini Brands which has become a viral sensation with #minibrands videos having over 3.2 billion views on TikTok (#minibrands) and 90 million capsules sold since launching in 2019.

Selling every two seconds, Mini Brands is the number one toy in the US and has sparked a worldwide TikTok craze. Mini brands have become more TikTok famous than the top-trending Kardashians.

Now Australia and New Zealand have their very own exclusive capsules to collect including iconic, beloved brands so familiar down under including Kraft, Heinz, Chupa Chups, Warheads, PEZ and Mentos, in addition to international brands such as Hershey’s and Reese’s Pieces.

In an age where in-person shopping experiences or a trip to leave the house at all have been few and far between, ZURU’s 5 Surprise Mini Brands have brought the world to your home, becoming the ticket to some much needed escapism! Kids and adults can collect all of the Mini Brands to create a mini shop of their own and can store items in the Mini Brands Mini Mart. With shelves, freezers, cash registers and electronic features, the Mini Brands Mini Mart is the ultimate way to display your precious Mini Brands collection.

Mini Brands are also more than just a toy not only providing a sense of escapism, but helping kids to familiarise themselves with supermarket brands and increase their wordly intelligence.

ZURU is well known for its innovative toys and Mini Brands certainly do not disappoint!


ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand and is now headquartered in Hong Kong, now directly or indirectly employs more than 5,000 staff across 10 countries and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

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  • These are soooo cute !


  • Tik Tok, what’s that!


  • I’ll never understand why people have to be so negative, if you don’t like them, don’t buy them. I on the other hand, as well as my girls and Sister love these, they also have a toy brand one.


  • Haven’t been bothered to get into Tik Tok so haven’t heard of these but wouldn’t buy anyway.


  • My kids are madly in love with all mini brands so that’s got xmas sorted.


  • I try and avoid mini’s from junking up my home.


  • I don’t know about educational, but my kids do love mini things.


  • Think I would pass on these plastic toys which will only end up in landfill again.


  • How are these different from Coles minis?


  • Isn’t it just the same thing coles did with coles minis?


  • I havnt heard of them


  • It’s the last thing we need on the shelves more plastic that will just end up in landfill. The Coles shopsables were the same, people found them washed up on beaches.


  • Never heard of it but I thought it was a supermarket give away lol


  • Something new to collect. Looks a lot like those minis Coles had a little while back.


  • Just looks like the coles and woolies collectables


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