With the countdown to Christmas is officially on now’s the time to get your holiday shopping out of the way – particularly on Black Friday on November 26 and Cyber Monday on November 29 – which can score you some great bargains.

E-commerce marketing expert and Black Friday aficionado Olivia Jenkins says with so many people logging on at once, being organised is crucial.

“Black Friday has really taken off in Australia in the last few years,” says Olivia who advises female-led brands in the beauty, fashion and lifestyle spaces at Olivia Jenkins Consulting. “It’s become a great day for locking in the best deals, whether you’re looking for a bargain, planning to finalise your Christmas gift list or just want to treat yourself to a little special.”

Here is Olivia’s essential check-list for a successful cyber shopping weekend.

1. Be organised as there will be a lot of people online

Make a list of your must-have items from each store or brand and be sure to bookmark the direct links in your phone to get direct access as soon as the sales go live.

2. Don’t unsubscribe from emails – no matter how annoying they might be

Brands will often email their VIPs first with priority access. Be sure to keep an eye on your inbox so you can snap up the offers as soon as you get the email with access to discount codes. It may be pesky getting so many emails in your inbox but if you’re a serious shopper, unsubscribing isn’t a great idea!

3. Read the terms and conditions

Read the returns and refund policy ahead of time and make sure you know where you stand if you decide to exchange, return or refund any of your items.

4. Have payment information ready to go

Don’t be caught out at the last minute by scrambling to get your credit card details ready. This year, stock levels are extremely limited everywhere due to COVID shipping and production delays so it pays to be ready ahead of time so your shopping competition doesn’t snap up the item of your dreams first.

5. Do your research

The day of the event is not the day to be researching which model is better or checking out reviews! Be sure to do your research early and know exactly what you want before you miss out.

6. Still try your discount code

Many brands will switch off discount codes or make them ineligible for during the sale. However, there are times when you can get a sneaky discount code through. If you have one on hand, try your luck anyway – particularly if the brand has manually marked down items.

This article is shared and powered by mom.Connect

  • great reminder to check reviews before you try to buy :)


  • It’s the time of year when the armchair economist emerges, the inbox becomes a battleground, and the ‘add to cart’ button gains a whole new level of importance. Olivia’s guide is like a secret scroll for the savvy shopper—a Black Friday Bible, if you will. Remember, folks, it’s not just about the deals; it’s about the thrill of the hunt! Happy shopping, and may the odds be ever in your favor as you navigate the digital aisles this Black Friday and Cyber Monday.


  • I’ve almost finished my Christmas shopping for the year (the most organised I’ve ever been!). Just need a few more things and hopefully I can score some bargains in the Black Friday sales. Thanks for the tips!


  • Thanks for the reminder, I need to start a list of stores to hit up online and get on top of it this year!


  • Never shopped black Friday sales and probably never will


  • where do you get the discount codes from?


  • can’t believe we are already thinking about Christmas. Will try be organised this year though.


  • I am ready for my annual shopping spree, bring it on!


  • Thank you for these tips, life has become so very expensive i try to save wherever i can


  • Good tips to help us snag a bargain!!


  • Nothing better than planning for a good sale!


  • Oh we need this every year.


  • I think I prefer in store bargains. Often good sales after new year. Love Myer sales.


  • It’s so hard to know whether the deal is really good or not. Do we know how these deals compare with Boxing Day sales or end of financial year sales? Perhaps MoM could do an article on this?


  • Sales have been going all week calling themselves Black Friday. I haven’t seen much of a discount so far though. I will be watching to see if it improves.


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