IKEA is moving with the times. In case you’ve been waiting for your annual IKEA catalogue to be popped into your mailbox, you probably should stop waiting. For the first time ever, IKEA Australia has made the decision not to distribute its 2020 catalogue via letterboxes.
You can still pick up your copy of the latest IKEA Catalogue in-store but for many, the new dynamic digital catalogue will be the way many customers will be checking out the new products on sale.
“The way that customers want to receive and interact with content is changing and we, as a business, need to meet these changing needs. The value of the content within the IKEA catalogue is richer than ever before, and with the provision of an expansive digital version, in addition to the original format delivered alongside the range in store, we feel customers will gain even more from the 2020 version of the IKEA Catalogue,” said Ryan Burman, Country Commercial Activity Leader for IKEA Australia.
The digital format of the catalogue is interactive and shoppers will be able to access ‘How To’s’ and videos. There will also be opportunities to shop the range while viewing the IKEA catalogue online.
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Kids Stuff In The Latest IKEA Catalogue
Parents will be interested in some of the highlights in this year’s catalogue including:
RÖDHAKE – a new baby textiles range for the baby’s nursery – inspired by Swedish fairy tales. The RÖDHAKE series includes baby hooded towels, wash cloths, bed canopy, linen and a quilt cover.
We’ve got our eye on MOPPE – a mini chest with drawers. It’s made of untreated wood so you can paint and decorate it as you wish. It has a price tag of $129.
The ever popular CIRKUSTÄLT is back. This iconic circus tent creates a sheltered spot, a room in the room, to play or just cuddle up in. It costs $19.99.
There’s also a cute new kids’ dinner plate range called HEROISK. These are colourful, impact-resistant and grip-friendly. Perfect for small children who tend to drop, spill and make a mess in their eagerness to learn how to eat on their own. You can buy them for $7.99 for a 2 pack.
We also love the MINNEN – which is a kids bed with an extendable frame to grow as your child grows, priced at $199. It comes in a white and brand new dark yellow colour.
Are you an IKEA fan? Will you be using the digital version of the catalogue or prefer the old format? Tell us in the comments below.
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