Cadbury is on flavour fire! Everytime I go to the shops, there’s a new variant to try out. But this new flavour may be a bit more divisive. Introducing a new Pineapple Lumps chocolate block.

Just in case you didn’t know, pineapple lumps are a chocolate-covered confectionery with a soft, chewy pineapple-flavoured middle hailing from New Zealand.

The treat was invented by the Kiwi’s over 60 years ago and Aussies have made it their own (of course) with the yellow iconic bags appearing in supermarkets all over the country.

The chocolate company has confirmed that it is teaming up with Pascall to launch a limited-edition Pineapple Lumps block, hitting shops on 16 September.

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The chocolate bar will be scattered with chewy chunks of pineapple marshmallows.


“We’re so excited to provide New Zealand with a new way to enjoy these two much-loved Kiwi favourites,” says Will Papesch, a spokesperson for Cadbury New Zealand.

“Both Pineapple Lumps and Cadbury Dairy Milk are such classic icons, it’s great to be able to create a way to enjoy and share them in a new, delicious treat.”

The chocolate bar is first launching in New Zealand and it should appear in our local stores soon after.

Are you a fan of Pineapple Lumps? Tell us in the comments below.

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  • Not sure i if will like it though. Maybe the taste will be interesting


  • Omg I can’t wait my boss introduced me to pineapple lumps years ago I can’t wait to give her a block


  • Love pineapple lumps will definitely try if I see it in the shops


  • I can’t remember if I have had these.


  • YUM! So excited for this!


  • I cannot tell you how excited I am for this sounds yummy


  • I have a problem with this flavoured chocolate. It’s going to give me a headache and eyestrain trying to choose which variety to buy. As if it wasn’t hard enough.


  • I’m sure I have had them before, but can’t really recall it. I have some friends beside themselves who cannot wait to try this in Oz. I’d try it once and see how I go.


  • Yes yes yes!!! Can’t wait. All these flavours are making it hard to choose


  • Yumm.Cadbury always doing new treats.


  • Oh wow, that sounds interesting. Got to say, I have never tried pineapple lumps before but I think I may have to find them and try them now, and then try the chocolate with the lumps in it.


  • Yes please! Take my money and Get in my belly!!


  • oh wow love the sound of this – pineapple lumps are a hot favourite in our household, 1 packet does not last long – so combining it with our other favourite Cadbury chocolate will surely be a winner for this household – I cannot wait!


  • I’m not a fan but I’m sure my fiance will love it


  • Oh hubby will be so happy he loves pineapple lumps


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