A leading child psychologist has blasted calls for children’s toys to be subjected to plain packaging laws as ‘completely ridiculous’.

Yahoo 7 reports, the Adelaide branch of international women’s group Zonta International submitted the proposal to the domestic violence and gender inequality Senate inquiry, calling for children’s toys to be subject to the same rules as cigarettes.

It claims packaging on children’s toys can lead to girls acting ‘sexy and dismissive’ and boys acting ‘dominant and macho’.

Michael Carr-Gregg, a child and adolescent psychologist, told Yahoo7 that the proposal was not based on any scientific facts or research.

“I find it amazing that in this day and age, with all the problems that are going on in the world, a charity is wasting time and energy on this,” he said.

“We have just had a Victorian commission into child abuse, I find it amazing that people are even talking about this.

“There are no scientific facts or basis to what they are saying and therefore it should be relegated to the garbage of irrelevance.

“It’s nonsense and completely ridiculous.”

The submission read: “Sexualisation of young children through products, dress, toys and cosmetics reinforces that girls should be sexy, submissive, and boys should be dominant, macho, important and strong.

“These products reinforce boys to grow to males that can be powerful and strong, and that girls need to be attractive and submissive to males. (We) suggest making a campaign like the successful plain packaging of cigarettes.”

What is the real issue?

Is the packaging the real concern these days? I think parents know that whatever the CHILD chooses is totally cool, no matter what the packaging says. We just need other people to respect those choices.

Yesterday we shared a viral post from one mum who was upset a parent had laughed at her sons sock choice. “When your child pointed out my SON had love hearts on his socks, and mocked them for being GIRLS socks you absolutely tore apart my faith in this world, because you agreed and laughed along with your child.”

We have had the Dad who let his son dress up as Elsa.

Kelly Kirkpatrick wrote an article for Mouths of Mums stating Why pink and blue don’t matter - “Don’t be afraid to tell your friends that your son likes My Little Pony and not Ninja Turtles.”

We had a discussion on the forum where one mum wrote – “ I like to buy my sons boy type things and my girl dollies and pretty dresses but I never stop them from getting things not typically for their gender.”

Emma Davidson wrote Three reasons kids should hate pink, explaining – “The problem is when girls think they SHOULD only do these things, and when girls think that being a princess is an aspiration.”

Isn’t the problem more the mind sight of blue and pink that needs to be buried once and for all?

Share your comments below.

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  • What has the world come to when we are looking at something so extreme


  • I am not sure what to think of this. On one hand I agree there is clear gender segregation that is occurring and that it can lead to dangerous stereotypes but I also think that parents need to better educate their kids and lead by example as the home is a where they learn important life lessons.


  • omg the world has gone mad. what next?


  • I wouldn’t the so quick to dismiss this. Advertising and promotion of toys is definitely extremely gender biased and contributes to perpetuating sexist stereotypes. We’ve gone backwards in the last few decades – there was less gender segregation in toys when I was a kid than there is now.


  • Oh I agree with the slamming of this too. There really are far far more important issues for governments and the general public to put monies and energy into.


  • People buying toys need to be able to see what a product looks like without having to pull packaging apart. If they can see exavtly what the toy looks like, particularly if it has to be assembled they have the opportunity to make a better choice if they want to. I like to be able to see what is included in what I am buying. If part of it appears to be unsafe I won’t buy it…or words are spelt incorrectly. e.g. I bought a floor puzzle then discovered the alphabet and some words on it were definitely spelt incorrectly.


  • I try to discourage statements like “that’s a girl colour”, but I really don’t think toy ackaging is an issue to worry about, as a general rule.


  • I seriously don’t think packaging has any relevance


  • Seriously? Its adults that focus on all this stuff way too much.
    Some little girls want to be Princesses and others want to be School Teachers, Mermaids or Doctors.
    Some boys want to be Princes, school teachers, Doctors or Nurses.
    Let kids be what they want to be. There is nothing wrong with girls wanting to play with dolls and boys wanting to play with cars or vice versa.


  • Political correctness should always take a back seat to common sense.


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