A former contestant of The Celebrity Apprentice Australia has expressed her outrage at a newspaper article that has accused her of ‘exploiting’ her three year old daughter.

roxy jacenko.instagram.
Image Source: Instagram\roxyjacenko


CEO Of Sweaty Betty PR, Roxy Jacenko has erupted at the journalist who wrote the article saying that they should be ‘ashamed’ of the article in which she was accused of abusing her daughter, Pixie Curtis.

In a recent interview with Daily Mail Australia, the 35-year-old said it was ‘a disgrace’ to suggest she had in any way harmed her daughter by starting a business for her. Pixie is the face of her own hair accessories company, Pixies Bows.

“Using the term child abuse is nothing short of a disgrace and undermines the severity of those kids, babies and toddlers who may be suffering abuse,” Roxy continued, “I think it’s a disgrace to suggest anything of the sort.  I don’t see anything humorous about likening one’s parenting skills in a loving, caring environment to that of an abusive environment – it’s sick.”

Newspaper article in question. Image Source: Instagram\roxyjacenko
Newspaper article in question.
Image Source: Instagram\roxyjacenko

Published in The Age newspaper by a regular columnist, the statement was written within an article that was a Christmas wish list advocating for ‘greater good for the masses’.

The newspaper article in question stated that “Pixie Curtis and every other Instagram kid exploited by their poseur parents’ should be able to ‘successfully sue for child abuse.”

Pixies Bows is a hair accessories company started by Roxy after she was inundated with enquires regarding the silk bows her daughter was wearing.  It is now understood to turn over millions of dollars a year with celebrities such as Suri Cruise and Blue Ivy as customers.

Image Source: Instagram\roxyjacenko
Image Source: Instagram\roxyjacenko

The child also commands her own social media following, charging up to $500 per product placement in Instagram posts.

According to the Daily Mail, Roxy insists all earnings using Pixie’s name or appearance are directed to a trust account, which Pixie will have access to when she is 21.

“All of Pixie’s earnings go to her – she has a business Pixie Co which sees ANY income generated from her Pixie’s Bows Business, bookings for appearances and hosting gigs and sponsored Instagram posts go to this account,” Roxy told the Daily Mail, “with the ongoing development of new products for her online store. Profits are reinvested in stock and anything left over she can have access to when she is 21 to hopefully invest in property or something similar with a long-term view.”

Image Source: Instagram\roxyjacenko
Image Source: Instagram\roxyjacenko

Refuting criticism that the business may be harmful to Pixie, Roxie added:

“If anything as a parent you try to create whatever you can for your child to ensure they have the experiences and opportunities to help them later in life and make them a well-rounded and kind person,” Roxy said, “If I can do that and have her in a position where she has the beginnings of a future career coupled with a loving and caring environment then my job as a parent is done.”

Image Source: Instagram\roxyjacenko
Image Source: Instagram\roxyjacenko

Pixie is Roxy’s eldest child with accountant Oliver Curtis. The couple also have a one-year-old son, Hunter.

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  • mmm, everyone is so quick to judge and make a story that has sensationalism


  • Good on you Roxy for calling the reporter out on such an outrageous comment.


  • What an outragous accusation some people go so overboard!


  • Unbelievable. How can they even think about child abuse?


  • This is ridiculous. It’s not even close to abuse


  • This is far from the first time this kind of thing has been done. Good luck to her.


  • yeah not abuse. i get why she has her kid out there, promoting a brand that is good enough for them so good enough for you!


  • I have always thought exposing your child too much is exploitative… But it is a fine line if the money is in trust for her. It’s not abuse, she’s right about that.


  • Comparing this to child abuse is wring and irresponsible.


  • I think what she is doing is brilliant for her daughter setting her up for a financially stable future, if everyone could do this for their children I am sure they wouldn’t be moaning about it!

    This is just typical media outlets on a slow news day, lets see how many publications we can sell if we slam a celebrity for doing something!

    • I agree with you – we all want the best for our children and good on them!


  • I don’t see anything wrong with this, i don’t think she is exploiting her child.


  • Some people should just keep their opinions to themselves. I understand they’re just trying to make ‘news’ stories etc but this is just ridiculous. Our kids are going to need all the help they can get in the future, why pick on this mum for doing just that! Just ridiculous!


  • Lke it


  • Likening this to child abuse is out of line.


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