A former contestant of The Celebrity Apprentice Australia has expressed her outrage at a newspaper article that has accused her of ‘exploiting’ her three year old daughter.
CEO Of Sweaty Betty PR, Roxy Jacenko has erupted at the journalist who wrote the article saying that they should be ‘ashamed’ of the article in which she was accused of abusing her daughter, Pixie Curtis.
In a recent interview with Daily Mail Australia, the 35-year-old said it was ‘a disgrace’ to suggest she had in any way harmed her daughter by starting a business for her. Pixie is the face of her own hair accessories company, Pixies Bows.
“Using the term child abuse is nothing short of a disgrace and undermines the severity of those kids, babies and toddlers who may be suffering abuse,” Roxy continued, “I think it’s a disgrace to suggest anything of the sort. I don’t see anything humorous about likening one’s parenting skills in a loving, caring environment to that of an abusive environment – it’s sick.”
Published in The Age newspaper by a regular columnist, the statement was written within an article that was a Christmas wish list advocating for ‘greater good for the masses’.
The newspaper article in question stated that “Pixie Curtis and every other Instagram kid exploited by their poseur parents’ should be able to ‘successfully sue for child abuse.”
Pixies Bows is a hair accessories company started by Roxy after she was inundated with enquires regarding the silk bows her daughter was wearing. It is now understood to turn over millions of dollars a year with celebrities such as Suri Cruise and Blue Ivy as customers.
The child also commands her own social media following, charging up to $500 per product placement in Instagram posts.
According to the Daily Mail, Roxy insists all earnings using Pixie’s name or appearance are directed to a trust account, which Pixie will have access to when she is 21.
“All of Pixie’s earnings go to her – she has a business Pixie Co which sees ANY income generated from her Pixie’s Bows Business, bookings for appearances and hosting gigs and sponsored Instagram posts go to this account,” Roxy told the Daily Mail, “with the ongoing development of new products for her online store. Profits are reinvested in stock and anything left over she can have access to when she is 21 to hopefully invest in property or something similar with a long-term view.”
Refuting criticism that the business may be harmful to Pixie, Roxie added:
“If anything as a parent you try to create whatever you can for your child to ensure they have the experiences and opportunities to help them later in life and make them a well-rounded and kind person,” Roxy said, “If I can do that and have her in a position where she has the beginnings of a future career coupled with a loving and caring environment then my job as a parent is done.”
Pixie is Roxy’s eldest child with accountant Oliver Curtis. The couple also have a one-year-old son, Hunter.