After a super popular “Little Shop 2″ campaign, Coles is going more “glassy” with their next collection.
Most supermarket collections seem to be geared to the kids. But Coles’ latest one is specially for the grown-ups.
Loyal customers can claim free upmarket Spiegelau wine glasses, when they shop it up at Coles.
How To Earn Your Free Wine Glasses
Shoppers can earn one ‘glassware credit’ for every $20 spent at Coles stores, First Choice or Liqourland starting from 30 October 2019.
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To earn credits, customers just need to remember to scan their flybuys card at the checkout.
Once 25 credits have been accumulated, shoppers can then redeem these for a box of two Spiegelau glasses.
This means that customers would need to spend $500 on their shopping before getting their hands on the premium collectables.
However, if you check the Riedel website, you can grab a box of four Spiegelau for around $60. But I guess, you could argue, that you would probably spend the $500 anyway and now you’re getting a bonus wine glass or two with your purchase.
The Spiegelau glassware range is made by Riedel and is well known for manufacturing some of the best wineglasses in the world.
Coles chief executive Steven Cain told The Australian Financial Review: “We believe it’s going to be very popular with customers, like all the other collectables schemes ranging from plastic storage containers to Stikees to Little Shop.”
Are you excited by the new glassware collectables? Tell us in the comments below.
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