After a careful examination of yesterday’s events, it appears there is a trend to Big W’s closures that could mean your local store is in danger!
After they announced the first of their closures yesterday, the question on everybody’s lips was which of the remaining Big W stores was next.
With Auburn, Chullora and Fairfield confirmed to close in January, a map of the stores on the chopping block revealed a startling trend that means your local Big W could be joining them.
A Clear Formula
The three stores that closed were underperforming but there could be a simple reason for their poor sales figures. Each is located in a smaller shopping centre, in close proximity to another suburb where there is a large Westfield with its own Big W.
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Not only that, but they have poor public transport links resulting in reduced accessibility and convenience.
“People might be like, why would I go to a smaller centre and buy a shirt when I have a better experience at a bigger centre,” retail expert Dr Gary Mortimer told news.com.au.
“When you have big Westfield complexes close by, there is a pull towards those centres and away from smaller centres.”
There are a number of remaining Big W stores that have similar problems when compared to the three stores that are facing closure.
Big W Rockdale, Big W Top Ryde and Big W Mount Hutton are all within a short distance from larger, more profitable branches and could be the first to go when the company makes further announcements about the future of its stores.
Dr. Mortimer said that a change in the way consumers shop is partly to blame for the trend.
“There were (shopping) centres built in every suburb,” he told news.com.au. “Now retail does’t rely on a physical shop. It’s the middle ground that’s in the firing line. These are centres that are too big to be small and too small to be big.”
Whatever the reason, more closures are definitely on the horizon, so make the most of your local Big W while it lasts!
Do you think your local Big W is in danger of closing? Let us know in the comments.