A horrified mother claims ‘inappropriate’ instructions on a shower gel could be used to persuade kids into sexual acts.

Lesley Hughes told The Mirror UK, she was appalled when her daughter, 12, showed her the Lush ‘Snow Fairy’ instructions.

The body wash directs the user to “find someone you really like and invite them into the shower with you”.

Ms Hughes said the glittery wash had been marketed as the perfect Christmas gift for a child.

She felt the ‘lewd’ instructions encouraged sexual acts in the shower.

I was shocked. This product is clearly aimed at young girls, it is pink and glittery. It’s dangerous – people could use it to persuade kids to do things they should not be doing,” the mother from Cornwall said.

“A lot of people have told me to get a life and said it doesn’t mean sex, but for them to even say that it is clearly the first thing that they thought, which shows that’s exactly what it means.

The UK mother said she loved Lush products and had spent plenty of money on them in the past.

She said she was disappointed with the product and wanted the label to be changed.

“I just want Lush to change the label. It definitely will be causing a lot of awkward questions for parents up and down the country,” she said.

The “how you use” section on the back of the bottle reads: “If you really don’t know how, then we suggest you find someone you really like and invite them into the shower with you to demonstrate.”

A Lush Australia spokesperson told 7 News Online they have no plans to discontinue ‘Snow Fairy’ as it is one of their most popular scents.

“Our humour is very traditional British, sometimes in the style of seaside postcards and Christmas pantomime, sometimes tongue in cheek, often self-deprecating,” the spokesperson said.

“Our customers tend to have an innate understanding of this style of humour.”

Lush said they aimed to make adults laugh in times where the young and innocent won’t understand.

“As far as the mixed age of our customers and readers is concerned, we take the same line as UK pantomimes and many children’s films, where a laugh can be inserted that adults will understand but will go unnoticed by the young and innocent.

Lush said they will continue to “always take risks and raise a smile or two”.

DO you agree with this mum? Should Lush change their instructions?

Share your comments below.


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  • I can understand where she is coming from, as it can raise a few questions for children, however I think it was definitely meant as a joke only. Although its marketed as a fairy product, I thought lush products were usually for adults.


  • I see this article as warning to parents to check all the printing on containers, not that you should have to…..but this is an example than in some cases you should.
    Would Mums who think this is a fuss about nothing want their child to read these instructions and carry them out??? This could just as easily been given to a 9 or 10 year old.


  • Really wouldn’t be an issue if people stopped making things like this an issue. Think everyone needs to have a laugh and move on and focus their energy on something more productive.


  • Not really something that suited for Children. Might be better to purchase products that are clearly aimed at children.


  • Parents and children bath and shower together for many years, after the parents bath a baby for many years. The exact wording is how to use shower gel, and the act of bathing or showering is in itself non sexual, unless you choose to make it so.

    Keep your minds out of the gutter, and stop assuming your family members will all be having a sexual orgy in shower because and only because they used this product after reading the label.
    If you believe you children are in any danger try explaining exactly what the instruction say and mean.
    Do the parenting thing & stop blaming others for what is their right to say about their product.
    Do you know what is worse…. misspelled products and labeling, poor diets, bad manners and language etc..
    C’mon get real – give us some credit please.


  • If i didnt know any better i would probably have been shocked if it was guven to my child but it is in line with my sense of humour. I wouldn’t give it to someone else’s child if I had read it first


  • A glittery shower gel with the word Fairy is going to appeal to tween girls, no matter what they say they market too, it is a bit off, if it didn’t have glitter a more adult name, then fine a I’m happy to invite a “friend” in but when it is marketed to all ages, they have a responsibility, I worked in marketing for 10 years, that isn’t a mistake it is wrong


  • Ok I’m going to be devils advocate. Lush’ intended target audience is young to middle age adults, it’s a trendy health and beauty store and snow fairy is not targeted to adolescent or pre adolescent girls. Fair enough the grandparents didn’t realise this and I can see how they could easily be mistaken but I don’t think it’s that big of a deal! Frankly there are other similar products with similar messages being sold elsewhere like the anatomicals range at target with soaps called “get your filthy hands on me” or a moisturiser named “there won’t be a dry thigh in the house” and those are emblazoned on the front of the package


  • If it was marketed as suitable for children, then yeah the instructions are inappropriate


  • You have to consider the range of products are not aimed at young children!


  • not sure what the big deal is… yeah, ok, not really a line for kids, but as a parent, I read all the things I give to my child.


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