Mum launches campaign against Big W and Target over toddler “ballet flats” with a heel.
The Melbourne mum told Kidspot anonymously that she launched her war on the stores because she believes a raised heel on a baby girl’s shoe is not only unnecessary, it’s dangerous.
She also feels the shoes are too mature and sexualised for little girls and another chip away from childhood innocence.
“It was ridiculous,” the mother told the website.
“Flats don’t have heels. Or if they have a small one it’s a flat, stable, horseshoe shape that goes across the whole sole.
“I don’t know why they think this is necessary for a one-year-old, who could ever have thought this was a good idea.”
She said the heels were “precarious” for tots and could lead to rolled ankles.
So the mother launched her campaign by sneaking into stores to put up her signs.
The signs read:
Targeting Baby Girls/Big Win for Paedophiles
Introducing our new training heel! Part of our range of sexualised toddler products.
Why not a standard shoe-heel the width of the shoe you ask? Simple!
There are 5 good reasons to start your female child’s self-objectification at the age of 1!
Our training heels:
1. Help indoctrinate your female child into our patriarchal culture.
2. Teach proficiency in heel-running, to better escape male predators.
3. Improve balance and poise. A female child should always be graceful.
4. Strengthen ankle and knee muscles, preventing future heel-wearing injuries.
5. Ready your toddler for the workforce. Heels are a must for the working woman, especially in the now-empowering careers of stripping, prostitution and porn!
Available in Fiesta, Foxy and Frann. Because we love F words. Like F***k Feminism.
The response has been quite mixed, with many comments on social media calling it a massive over reaction.
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