One of the greatest debates raging around Aussie tables is ‘which Shapes flavour is the best (and worst?).’ So Arnott’s, the biscuit makers who produce Shapes, has commissioned research to find the ultimate flavour winner.

The results of the YouGov/Galaxy poll reveals once and for all, our favourite Shapes flavours.

And the winner is….(drumroll, please)…


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Yep, that’s right the iconic BBQ Shape took pole position in the flavour stakes with 15 per cent of the vote.

Nipping at its crunchy heals was Pizza, who narrowly missed out with 14 per cent of the vote.

Chicken Crimpy limped into third place with 12 per cent and Cheddar crumbled into the fourth spot with a piddling 9 per cent.

The survey was conducted to coincide with footy finals season, as according to Arnott’s, there has been “a consistent uptick in Shapes sales during footy finals month over the past three years.”


Footy Fever

The Shapes rivalry is rife within our different states. For rugby league states of Queensland and New South Wales, chicken crimpy is a favourite. While AFL-lovers Victoria and South Australia will pick Barbecue first. Western Australia clearly likes to separate itself from the pack, opting for Cheddar as their number one flavour.

Age also plays a part in our taste preferences. Millennials and Gen X’s are loving their Pizza flavoured Shapes while Baby Boomers can’t live without Cheddar.

I personally am a Pizza flavour fan and can’t actually fathom how barbeque got the nod.

How about you? What’s your favourite Shapes flavour? Tell us in the comments below.

More On Mouths of Mums


  • I too like the barbecue and chicken crispy.


  • I do like the barbecue, but I think chicken crispy is number one for me.


  • Pizza is my favourite ????


  • Can’t beat bbq or pizza…the original and the best


  • The barbecue flavour is iconic! I also love the pizza ones in moderation.


  • Barbecue and pizza were always my two favourites!


  • I was crazy for pizza Shapes back in the day. I never understood why chicken was so popular.


  • I love the cheese and bacon and now its the new Vegemite.


  • BBQ, Pizza and Crispy Chicken although we rarely buy then due to all the artifical colours and flavours.


  • My fav for the whole family is chicken crimpy shapes.


  • Unfortunately they all have high salt content. Not suitable for diabetics . This out on so many treats and food with high salt content makes some of them very ill.


  • We love pizza flavour.


  • Barbecue is definitely the winner! I’m so glad that they brought the original flavours back too.


  • Definitely am a Pizza fan. I loved it when they brought out Shapes with more flavour. I was so disappointed when they went back to the original recipe.


  • We love pizza and crimpy chicken, an absolute must have pantry staple in our house.


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