NEW children’s toys stocked at Target have caused outrage among customers who labelled them “sexist crap”.

A beauty case and medical kit introduced at Target have been branded as ‘sexist crap’ by outraged online commentators.

Pictures of the blue and pink toys sparked a heated social media debate — with critics saying the toys reinforce gender stereotypes at a very young age.

While the toys are not explicitly worded as “for girls” or “for boys”, many have claimed the colour-coding makes it clear which gender each toy is aimed at.

The Young Ones My First Carry Along Medical Centre and Beauty Studio are advertised online as being everything a little doctor or beautician needs.


The online description reads: “Your little one’s very own beauty salon studio case with everything that a little beautician needs! My First Carry Along Beauty Studio has over 21 pieces, including; mirror, comb, toy hair dryer, toy nail polish, toy lipstick, clips and more! It all stores in a handy carry case for play on the go!”

beauty case


“Your little one’s very own medical case with everything that a little busy doctor needs! My First Carry Along Medical Centre has over 16 pieces, including; clamp, scissors, 1 pair of glasses, tweezers, toy syringe and more! It all stores in a handy carry case for play on the go!”

medical case

So why are people unhappy with something so generalised?

“Make sure those girls know their place in the world asap heh @Targetaus?” asked one commenter. “What an absolute crock!”

“Boycott Target while those items are on the shelves.”

“Won’t be buying from Target!”

“Take a look around the girls/boys clothing section then tell me colour is not subliminal conditioning.”

Twitter users soon defended the toys, saying there was no reference to gender on the product.

“Aren’t you doing the same by assuming Pink to girls and Blue to boys? For the record, my 2 year old niece has the doctor set not the makeup.”

“My 3y/o girl got the “blue” doctors kit and no-one thought anything of it – fancy that! Wake up to yourselves ffs!”

“Get over yourself! why do you want to categorise gender by the colour, girls can take a blue package also.”

“Are you saying that pink is a girly colour Jen Clark? That’s your interpretation. It’s people like you that create the gender stereotype.”

“There is no reference to Girls/Boys on either of those items,” said one user. “I would suggest it’s actually your own biases that cause you to see ‘sexism’”.

“Is it really sexist? Kids love bright colours, they’re not marked as boys vs. girls, so is that just your interpretation?” said another.

Target responded to concerns saying, “We want to assure our customers that we absolutely agree that children of any gender can enjoy whatever toy they like!,” a response from Target’s Twitter account read.

“We want to encourage children to be whatever they aspire to be so are disappointed to hear this.”

I personally just see bright colours, no connection to what gender they are marketed towards at all.

Check out this cute range including a BLUE microwave and cash register. So only boys can use these, right? How dare they!

target toys

Do you think they are sexist?

Share your comments below

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  • If both kits were in a white container the PC brigade couldn’t have had a word to say.
    Men wear pink, women wear blue – get over it people.


  • I wonder what these same people think of men wearing pink shirts? lol or ladies wearing pale blue apparelle? lol


  • Get a grip people. Honestly all this political correctness is bull’s dung! lol


  • Why does colour have to be an issue about sexism. It is just a bright colour to kids. If you don’t like the colours it’s simple to fix the problem. Don’t buy the product. Get over yourselves and don’t put your insecurities onto the kids.


  • Oh my…. Really… I agree that the person who created the stir is the one making it into the “sexist” issue that it isn’t.
    My son has a green BBQ just like these that I got from Chemist Warehouse, and I also got a Pink Kitchen the same set up as the Target toys for my niece, and when we catch up my son and niece both play with each other’s kitchen or BBQ. I think toys are far less gender orientated then prior generations. One of our youngest sons favourite toys is actually a tea set, and it was available in both blue rockets or pink fairies. I didn’t care which I got and let him pick as some of his best friends are girls he did toss up which to choose, but based it on blue is his favourite colour so picked the rockets. However both sets came in a Red basket. I hate that everyone is so PC these days. We all need to relax and worry about much bigger things going on in the world then pink and blue toys.


  • Really? What is wrong with people? They are just children’s toys and as many others have said they don’t say that they are for a specific gender! Get over yourselves!


  • Seriously, getting your knickers in a knot over something like this! There are more important things to get upset over.


  • Really. Don’t buy them then. What’s with the outrage? Maybe their mistake was in the colour of the cases. I imagine green and purple wouldn’t have caused such hysteria.


  • Oh come on, they obviously just wanted an option for boys because most might not want to play beautician. Of course either gender can play with either. There are more important things to worry about.


  • Gender color conventions have changed dramatically over the years, although seemingly innocuous societal practices may continue to promote culturally transmitted colour-gender associations …. children themselves are more forgiving in this regard and tend to pick colours by choice and not by stereotypic suggestion. I don’t find these products sexist.


  • I do not think these toys are sexist and I do not base choices on colour as colours are not gender specific. Many hair and beauty salons do have pink and similar colours and many hospitals have blue and white colours. Females and males and girls and boys both like these colours. As parents we need to get away from passing on colour stereotyping to our children. The world is full of so many beautiful colours and to label two toys for being sexist because of the colour is odd.


  • No I don’t think they’re sexist and I don’t get why people get outraged about these things. Even getting outraged about such a thing is a choice. We as parents should give a good example.


  • This non-binary, gender fluidity promotion has gone too far. It’s quite simple – rather than complain about an item you have an opinion about, just don’t buy it. What’s next people boycotting stores that sell barbie and ken dolls and demanding they be gender neutral? This whole concept is very confusing for young children and I worry about the long term consequences of people trying to force what they believe onto others. The great thing about diversity is we can all be different – it doesn’t mean we have to be bullied into one thought stream and that businesses should have to tailor what they sell to a small amount of ultra politically correct people.


  • How’s dumb!!! Seriously! People need o look at real problems


  • The whole shop world is sexist. I hate this. I teach my kids there is no such thing as girl and boy things. But when the outside world demands the separation like this it makes it hard.


  • oh dear, first world problems eh? So many other things worth getting upset about.


  • I don’t have a big problem with this.


  • how ridiculous, they are suitable for any child regardless of their colour.


  • I would buy either of these toys for either a boy or girls. Colours don’t rule the world.


  • I can see the issue people are getting out of this. But children don’t think the same way as adults and I actually don’t see the problem with it.


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