The Salvation Army reveals around 1.6 million Australians won’t be able to afford to give their young children a present this Christmas.

The charity claims there has been an “alarming increase” from previous years.

The numbers come from research commissioned by the Salvation Army, released on Wednesday, and show that around a million more Australians won’t be able to give presents this year, compared to 2016, reports 9 news.

It reveals a bleak picture for many this Christmas, Major Paul Moulds said.

“People living on marginal incomes and tight budgets are already carefully managing how they spend their money,” he said.

“But with power prices escalating, housing affordability getting worse and more Australians struggling to get enough paid work, it’s getting harder and harder for many people to keep their head above water.”

The figures were revealed as the Salvation Army embarks on its annual Christmas appeal.

Major Moulds said the organisation was struggling to help all those in need.

“Over Christmas we will help over 300,000 people, serve over 10,000 meals and distribute more than half a million gifts and toys,” he said.

“But the Salvos are struggling to keep up with this demand. Additionally, the face of loneliness is changing and is affecting people from all walks of life. More and more people in our community are facing isolation at Christmas.

“This holiday season let’s remember those going it alone. We have the privileged platform to be beacons of hope to others in need. Please donate to our appeal so we can bring hope where it’s needed most this Christmas.”

To donate and give hope where it’s needed most this Christmas, visit salvos.org.au or call 13 SALVOS (13 72 58).

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  • there are a lot of people who’s pride won’t let them ask for help. we donated a lot just recently and overhauled our approach to christmas. homemade paper and way less gifts so that the kids will appreciate what they have


  • On the other hand there are how many kids getiting hundreds of dollars worth of toys they don’t even need and probably wont even play with after a day or two. Time to restore a bit of balance I think.


  • We always make donations to a giving tree.


  • Always good to help & reach out to those who have less. We often join the “stuff the bus” campaign. Besides that we should open our hearts and our homes especially with Xmas and invite the lonely, lot and strangers.


  • Is especially sad when the myth “If you’re not good, Santa won’t bring you any presents!” What must these financially disadvantaged kids think when they get nothing on Xmas morning?! It’s so sad as it’s not there fault but they suffer tge must. Sure, they’ll get over it, but it must really hurt now ????


  • I know in Adelaide they serve Christmas Lunch and tea on Christmas Day.
    It is sad that some can’t afford to buy Christmas Presents for their children at any Christmas, not just this year. Some apply to charities for help or on the odd occasion somebody will put in a request for somebody they know who needs help. A Mum I know, a domestic violence case, had 2 children were old enough to explain that there wouldn’t be a special Christmas the first year as they had only been on their own for a very short time. Somebody nominated them without her ever finding out who it was. There was non-perishable as well as perishable good, enough to last them about 3 weeks in total and a toy each for the 2 children…..People can donate new toys etc at any time of the year. It is up to the charities concerned to choose when they give them out. Unfortunately some families struggle becuase of prior bad financial or other bad decisions.


  • I always give to charity at Christmas. It’s the best feeling.


  • This time of the year so many people throw away money buying the most expensive gifts. And then, sadly, there are all the other people who can’t afford anything. Really sad. :-(


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