If you’re thinking of heading deep into the bedlam of the Aldi snow sale this Saturday, we’ve got a much better alternative for you!

Sports superstore, Decathlon is going head-to-head with Aldi and will launch its very own “Snow Smart Buys” campaign on Thursday at 5pm, only one day before Aldi’s snow gear goes on sale.

“Our idea is to disrupt the disruptor,” Decathlon CEO Olivier Robinet said. “Our prices are better than anyone’s … we just want to make sports more accessible to Australians.”

“No more fighting at a supermarket for a cheap bargain.”

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Mr. Robinet said that consumers shouldn’t have to queue up outside supermarkets to score a deal.

“You don’t buy your pasta at a sports store – so why are you buying your ski and snowboard gear at a supermarket?”

At Decathlon’s sale, you’ll be able to grab adult ski pants and jackets for $49 each, kids ski pants for $29 and men’s ski boots for $150.

In addition, the retailer also made the decision to launch a year-round snow gear range, with about 150 products ranging from helmets and masks to boots and beanies.

Decathlon’s sale will take place in its four mega-stores – two each in Sydney and Melbourne – as well as online.

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  • I hope we can find a store!


  • Good on them I hope they do well.


  • Thanks for the heads up :)


  • Never heard of this store before but good on them for getting on board with making things more accessible to everyone


  • This is the first time I have come across this store name.


  • Good on them for making it easier for the majority to grab these bargains. I don’t need them, and there’s not a store near me, but good to know.


  • Oooh online! I like the sound of that. Here in Tassie we’re cut off from the world!


  • Some of the stuff Aldi sells is weird. Why would anyone want a Unicycle and why would you buy one at Aldi, every year when I see this one I shake my head.


  • Sounds good, the limited locations are an issue. Definitely agree that sports gear doesn’t belong in a primarily supermarket setting!


  • I have never even heard of this store before this article.


  • How wonderful that Decathlon is fighting back! Better gear at better prices – what more could anyone ask! Hope you get a lot more customers out of this stance.


  • There is a few places you can buy clothing etc, suitable for snow regions and cold frosty places. The quality is probably better too. Aldi’s products are made by manufacturers who put Aldi’s names on them buy they may be sub-standard.


  • Thanks for the tip
    I rather buy something of quality


  • Anaconda have a snow gear sale this week as well. Adult jackets are cheaper than Aldi.


  • I don’t know how strong a rival they can be with limited locations.


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