The pursuit of the perfect Insta-selfie is getting out of hand. In fact, it’s often fatal.

Today, a woman has plummetted to her death after falling from a cliff in Sydney’s eastern suburbs.

Surrounding residents reported helicopters, ambulances and police cars rushing to Diamond Bay in Vaucluse just after 11am on Saturday morning.

The woman had climbed over the railing and tumbled from a platform at the top of the cliff onto a rocky outcrop below.

A rescue operation ensued and one of the rescuers was winched down to the ledge and immediately commenced CPR.

However, it was too late and the woman was already deceased. The woman’s body is being retrieved from the cliff.


A NSW police spokesperson said the fall is ‘believed to be misadventure’ and will likely not be treated as suspicious.

The woman’s next of kin has not yet been notified.

Diamond Bay has become notorious for picturesque, but deadly, selfies, especially with tourists. There are a number of photos on Instagram tagged with #diamondbay, which show the blatant disregard for cliff safety.

Diamond Bay is a popular location for selfies, with numerous photos tagged #diamondbay on Instagram snapped from the cliff edge.

Locals, however, have reported that despite today’s tragic event, people are still putting their lives at risk in the quest for a scenic photo.

View this post on Instagram

Oh Vaucluse you really are a diamond❤️❤️❤️ I love this bay so much, I need to go back again because there are some shots I still need hehe but this will do for now???????????? Right now I'm in GC???????????? loving it here so much so far???????????? #vaucluse #diamondbay #australianblogger #sydneylife #sydneytravelblogger #sydneyblogger #amazingtravelbeauty #sydneyinfluencer #sydneygirl #sydneytravel #darlingescapes #femmetravel #passionpassport #sidewalkerdaily #discoverunder10k #girlsaroundtheworld #girlsthatwander #traveldreamseekers #traveldreamescape #traveldreams #yourpassport #ladiesgoneglobal #lifewelltravelled #dametraveller #girlsthatwander #sydneyblogger #sydney #travelgirlsgo #sheisnotlost #travelinspiration

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  • It is sad and so preventable that people are endangering their lives for a picture to get ‘likes’. It is not worth it.


  • Just for the perfect photo…so sad. Your life isnt worth that shot!


  • This is so sad! I wish people would value their lives more than they value people admiring them.


  • Barriers are there for a reason, but maybe they need to make better ones, so sad that people are putting selfies before safety, a campaign needs to be started “Safety before selfies”.


  • So sad. It even concerns me people crossing roads in a phone screen dream. There’s no crossing and yes I stop but they’re on the road in a lane and look up in a daze. Like. Oh car but no reaction. The phone almost desensitises what’s really happening. Like risky selfie shots. Would you ever stand far out on a cliff without a phone. It’s sad though. A waste.


  • This is just so sad for the young woman’s family and friends and sad that her life ended like this. Hopefully this is a wake up call to many that there are other ways of capturing the “perfect” shot.


  • oh that’s really sad and that’s what everyone needs to be aware of.


  • This a tragedy and sad for the family.


  • WHY would you want to climb over the railing for a photo??


  • I hope the 2nd photo is not the the lady who is deceased. People who know her will probably recognise her. Articles such as this should not be released before Next of Kin has been notified.
    I hope MOM realises that relatives can contact Police Media and request general media not be allowed to release any details. I know you can definitely do that in SA.


  • God I, too terrified to even come that close


  • There are safety barriers for a reason, people are just so crazy. Condolences to all that loved them

    • Yes, some people can go far just for a crazy selfie. It’s sad when it has such consequences.


  • Crazy crazy!


  • That’s terrible. What a sad way to die. :-(

    • It is tragic and terrible for the family.


  • When will people learn. I hate that society is so obsessed with social media and likes. Enjoy your life, you don’t need to display it for others, and for goodness sakes don’t do stupid things!


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