Only one in ten chocolate eggs will carry the word ‘Easter’ on its packaging this year.
The traditional chocolate treat derives from an ancient symbol of new life, and from a Christian perspective, is said to represent Jesus’ emergence from the tomb and resurrection.
But manufacturers appear to be distancing themselves from the religious aspect of the celebration.
In 2012, Cadbury’s produced an ‘Easter Egg Trail Pack’ for customers, but this year, it appears they are selling the same product with the altered name ‘Egg Hunt Pack’.
Seventy million Easter eggs will be sold this year, according to The Sun, without even a mention of the festival on the front of the box.
The Church of England told the paper that major shops and the chocolate egg makers were ‘cynical’ in their decision to water down the religious aspect of the weekend.
While most of the ones I have spotted are “EASTER” free, I did find the below at Coles, so not all is lost!
Have you noticed the lack of “EASTER” this year when shopping for Easter eggs?
Share your comments below