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Only one in ten chocolate eggs will carry the word ‘Easter’ on its packaging this year.

The traditional chocolate treat derives from an ancient symbol of new life, and from a Christian perspective, is said to represent Jesus’ emergence from the tomb and resurrection.

But manufacturers appear to be distancing themselves from the religious aspect of the celebration.

In 2012, Cadbury’s produced an ‘Easter Egg Trail Pack’ for customers, but this year, it appears they are selling the same product with the altered name ‘Egg Hunt Pack’.

Seventy million Easter eggs will be sold this year, according to The Sun, without even a mention of the festival on the front of the box.

easter egg

The Church of England told the paper that major shops and the chocolate egg makers were ‘cynical’ in their decision to water down the religious aspect of the weekend.

easter egg 3easter egg 2

While most of the ones I have spotted are “EASTER” free, I did find the below at Coles, so not all is lost!

easter hunt 8806073

Have you noticed the lack of “EASTER” this year when shopping for Easter eggs?

Share your comments below

  • I wasn’t paying that much attention when I purchased my eggs for my kids

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  • I don’t believe the word changes anything. You know a birthday present is a birthday present even if the word birthday doesn’t appear on the wrapping. And you know Easter eggs are for Easter even if it doesn’t say it. I have never studied a box for the word on the day. It is no less Easter if the word is exempt from the packaging. Just say Happy Easter!

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  • the sun article you quote is from the uk, maybe look in aussie stores

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  • I wasn’t paying attention either but how ridiculous.

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  • I am very choosy about buying Easter Eggs. If they don’t say Easter on them I’d rather buy a box of chocolates. At least they are a lot cheaper for more product.

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  • Go back through old photos and I think you’ll find they haven’t been on the front for several years. But it is written on the side of the box

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  • Coming from a very Christian household who condemned the whole concept of easter eggs, bunnies and chickens.
    I fail to see why Christians would be offended by this.
    It just seems to me people like to be offended.
    Im not a Christian but I’ll be getting time off and eating easter eggs with my kids, but I’ll tell you what I won’t be doing. I won’t be thinking about Christ dying on the cross or about him getting resurrected. I’ve forgotten what comes next! Oh thank god Im finally forgetting all those horrible stories I was taught as a young child.

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  • I hadn’t noticed but I do think it’s wrong we are a Christian country.

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  • I honestly hadn’t realised this. I think its a little sad that companies go to this extent to please the masses. I’m all for embracing the different festivals/times of the year but why change whats already around.

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  • Be great for any tea time.

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  • Have not noticed as I make my own Easter eggs for my children as refuse to pay the prices that they ask for them.

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  • No matter what the chocolate companies call them they are still traditionally Easter eggs because no matter what your religion we are still a Christian country. I think they are having 50c each way. Don’t call them Easter eggs and more non Christians will buy them Bit like Christmas, now called holiday period. Interestingly although some religions do not celebrate Christmas they now embrace buying presents for one another. I see it all the time in my multi cultural suburb and I think it is a great step forward for all of us


    • To me there is political correctness involved in the name.
      Jewish people do not celebrate Christmas. I know a lady who worked for an American family who are Jewish

    Reply

  • I refuse to buy Cadbury now as they are halal and I don’t eat that

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  • No, I hadn’t noticed this yet !

    Reply

  • I have not noticed and will still refer to chocolate eggs as Easter eggs.

    Reply

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