Right now all the kids that go to school with my kids are wearing those white Adidas tennis shoes with the navy stripes.
They don’t play tennis but suddenly, out of nowhere, these shoes have become really popular with the tweens and teens my children have as close friends.
I’m assuming it’s not isolated to the children at our school. Clearly the marketing machine over at Adidas have worked their magic and this particular shoe is back on trend and has quickly become the shoe of choice (even with the big ole price tag that comes with them).
FYI I’ve told my chillies that if they want them, they’ll need to save their pennies because the selection of sports shoes they have are probably much better for their feet and they’re perfectly good for another 6 months, so there won’t be any new Adidas shoes anytime soon.
It’s a bit of a ‘what’s in fashion | what’s trendy | and what are the cool kids wearing’ isn’t it?
Like it’s always been I guess.
Although the latest ‘Grass Roots’ campaign for the humble Dunlop Volley is really nothing like what I was expecting when I read the headline today that they’ve refreshed their image. Certainly not the Dunlop Volleys from my childhood!
Accordingly to the Global Brand Manager for Dunlop …
“The Grass Roots campaign uses our voice to speak to the frustration of many young Australians who feel like for the first time in generations their freedom is being eroded, instead of being advanced. The campaign celebrates one of the most universal freedoms, freedom of who we love and how we love them. In doing so we are ‘rooting for change’ in a typically lighthearted Australian way”.
They’ve really taken it up a notch and I’m thinking that my kids are really not the intended audience for their new range of Dunlops!
But I do know that my kids will see this ad at some point soon (if you want to sell to tweens and teens, you put young adults in the ads) – it’s on YouTube now and there’s probably a TV version of this ready to go.
Here’s a sneak peek …
I love it. I love the fact it celebrates equality, freedom and change. From an ex advertising agency suit it’s beautifully executed … but I’m just not sure I’m ready for this to be the way my kids are introduced to Dunlop Volleys!
As a Mum, what do you think about this ad?
Is it going to put you off buying them for you or your kids? Or are you cool with it and does it do what it says – celebrates life, love and freedom?