Consumers are asking questions about Boost Juice’s latest product range that includes peanuts.
Allergy & Anaphylaxis Australia have addressed the issue saying that many of their followers are aware that Boost Juice has introduced peanuts as an added ingredient to some of their smoothies for a one month period.
A&AA adds, that any food manufacturer/food service provider has the right to be innovative and create foods they think will appeal to people.
“As consumers with food allergy, all we ask is that the population with food allergy is considered when making changes AND that part of the forward planning is to contact peak organisations such as Allergy & Anaphylaxis Australia to give individuals and their families a heads up that a once trusted food outlet, may be more of a risk than it once was.”
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“This communication which is part of food service social responsibility goes a long way to introducing promotions/changes that affect those with food allergy without the uproar the Boost Juice promotion has caused.
A&AA called and emailed Boost Juice. They also contacted the Head of Marketing.
“We have taken considerable steps to ensure the Peanut Butter, and all equipment used in the making of the Peanut Butter smoothies is used, stored and cleaned separately to that of equipment used to make all other Boost Juice beverages.
For the duration of the campaign, all Peanut Butter smoothies will be made using special blender jugs and lids that will be labelled, stored and cleaned separately to other equipment. The Peanut Butter, which is the only ingredient containing peanuts present in store, will be stored separately to all other ingredients both off site and in-store. A food safe sanitiser and multi-purpose cleaner will also be used when handling and cleaning all equipment that make the Peanut Butter smoothies.
All staff have undertaken extensive, compulsory training prior to this campaign going live to ensure these processes are followed carefully.
Some members may be aware an inappropriate Facebook post was made by one of our partners, which we unreservedly apologise for. We have taken immediate action with the partner to remove this and they have since issued an apology. The partner now understands the insensitivities of their post and is genuinely remorseful.”
Consumers are still asking they reconsider their promotion as the risk is far too high.
“Seems they’ve lost a lot of customers for the sake of a one month promotion. Thanks Janine, nice work, we’re out ”
“No more boost juice for my family.”
“Will be avoiding, far too risky given the nature of the product and preparation. Not sure why this was considered a good idea.”
“So disappointing. We were big boost juice fans but will totally avoid now with our daughter having peanut anaphylaxis. Not worth the risk. Bad move Boost.”
” I know I won’t be buying anything from Boost for a few months until the promotion is way past being complete. I boycott other juice bars that have nut drinks. The risk of cross contamination is too high. Even if they have separate machines. They still wash them in the same sink and same dish cloths I’m sure. Sorry Boost you have lost my family’s business for a few months.”
“You should go see how they are promoting these new “juices” at the stores, swathes of CAUTION tape, with laughing peanuts pictured, my daughter saw it and was distressed, as its making fun of her very serious / life threatening condition.”
“Appreciate the apology but we won’t be going to boost anymore my daughter will be crushed but risk now too high.”
“Boost – listen to the people and pull back this promotion. You’ve already had to apologise on behalf of one staff member who clearly didn’t take the risk serious, it’s such a high risk responsibility you’re asking of your employees. And it may only be for a month promotion but these allergies are for life and I’m pretty sure we (like many others) won’t be back to Boost in a hurry.”
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