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Consumers are asking questions about Boost Juice’s latest product range that includes peanuts.

Allergy & Anaphylaxis Australia have addressed the issue saying that many of their followers are aware that Boost Juice has introduced peanuts as an added ingredient to some of their smoothies for a one month period.

A&AA adds, that any food manufacturer/food service provider has the right to be innovative and create foods they think will appeal to people.

“As consumers with food allergy, all we ask is that the population with food allergy is considered when making changes AND that part of the forward planning is to contact peak organisations such as Allergy & Anaphylaxis Australia to give individuals and their families a heads up that a once trusted food outlet, may be more of a risk than it once was.”

“This communication which is part of food service social responsibility goes a long way to introducing promotions/changes that affect those with food allergy without the uproar the Boost Juice promotion has caused.

A&AA called and emailed Boost Juice. They also contacted the Head of Marketing.

A response from Boost Juice was received and they have issued a statement to A&AA:

“We have taken considerable steps to ensure the Peanut Butter, and all equipment used in the making of the Peanut Butter smoothies is used, stored and cleaned separately to that of equipment used to make all other Boost Juice beverages.

For the duration of the campaign, all Peanut Butter smoothies will be made using special blender jugs and lids that will be labelled, stored and cleaned separately to other equipment. The Peanut Butter, which is the only ingredient containing peanuts present in store, will be stored separately to all other ingredients both off site and in-store. A food safe sanitiser and multi-purpose cleaner will also be used when handling and cleaning all equipment that make the Peanut Butter smoothies.

All staff have undertaken extensive, compulsory training prior to this campaign going live to ensure these processes are followed carefully.

Some members may be aware an inappropriate Facebook post was made by one of our partners, which we unreservedly apologise for. We have taken immediate action with the partner to remove this and they have since issued an apology. The partner now understands the insensitivities of their post and is genuinely remorseful.”

Full statement can be viewed here

Consumers are still asking they reconsider their promotion as the risk is far too high.

“Seems they’ve lost a lot of customers for the sake of a one month promotion. Thanks Janine, nice work, we’re out ”

“No more boost juice for my family.”

“Will be avoiding, far too risky given the nature of the product and preparation. Not sure why this was considered a good idea.”

“So disappointing. We were big boost juice fans but will totally avoid now with our daughter having peanut anaphylaxis. Not worth the risk. Bad move Boost.”

” I know I won’t be buying anything from Boost for a few months until the promotion is way past being complete. I boycott other juice bars that have nut drinks. The risk of cross contamination is too high. Even if they have separate machines. They still wash them in the same sink and same dish cloths I’m sure. Sorry Boost you have lost my family’s business for a few months.”

“You should go see how they are promoting these new “juices” at the stores, swathes of CAUTION tape, with laughing peanuts pictured, my daughter saw it and was distressed, as its making fun of her very serious / life threatening condition.”

“Appreciate the apology but we won’t be going to boost anymore my daughter will be crushed but risk now too high.”

“Boost – listen to the people and pull back this promotion. You’ve already had to apologise on behalf of one staff member who clearly didn’t take the risk serious, it’s such a high risk responsibility you’re asking of your employees. And it may only be for a month promotion but these allergies are for life and I’m pretty sure we (like many others) won’t be back to Boost in a hurry.”

Share your comments below

  • Some only inhale the smell of peanuts and immediately react to it. That is why most schools have a strict no nuts policy. I know a lady who has a similar reaction to shellfish even if the other person has clean his/her teeth thoroughly before kissing the other one.

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  • They’ve taken a big chance and now may lose a lot of customers. Is the promotion really worth it?

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  • I completely agree they should not have this product. There as so many people who are allergic to nuts, and they love Boost but now can’t have it because of contamination.

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  • I feel sorry for those people who like Boost juices and would like to have nuts in them. Somehow I think there would be more of them than of those who have allergic reactions to nuts.

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  • Man I am getting so sick of the ‘no nuts’ policies everywhere. People with allergies are a minority, and yes while I am empathise with their severe condition, I also don’t see why the rest of the population, who enjoy eating nuts, have to suffer. If you can’t eat nuts, don’t buy a nut smoothie. It’s that simple. I’m sure that Boost are ensuring that there is no cross-contamination.

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  • I know people with severe strawberry allergies and another person with anaphylactic banana, and several with life threatening allergies to dairy but I have never seen them protesting boost juices for having them in their smoothies, they just don’t buy the ones with the allergens that affect them in them.
    If Boost were to remove anything that anyone was allergic to they wouldn’t even be able to sell water. I know that allergies are bad (I have many) but a bit of personal responsibility goes a long way.

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  • Not everyone is going to be happy. There are plenty of other companies that have nut and nut free products, you don’t see people complaining about them. What about restaurants and cafes? They too will use nuts at some stage but you don’t see people complaining about them

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  • I suspect they thought that picture was fun while still conveying an important warning. It seems like they tried hard to do the right thing. I don’t blame families who don’t want to take a risk, though.

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  • Sounds like they are trying to take all necessary precautions, if in doubt don’t buy. Protest with your purses and wallets

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  • oh for crying out loud every company has the right to change their food or what ever as they see fit. It is how they stay in business, & they also have covered themselves by stating that they now have nuts in some of their drinks. All Anyone who has an allergy has to do is not order that type of drink or stay away. It really is that simple

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  • Sorry but if you have an allergy to nuts then simple dont order it.
    At my local boost juice they advertise the new pb smoothie and guess what it says warning contain nuts.
    Boost juice has undergone the right way of doing this promotion. They have trained their staff correctly, storing pb and utensils carefully without cross contamination.
    They know if anyone has an allergy reaction from a juice they serve, they will be liable. And have a court case on their hands. So I doubt they would risk a cross contamination.

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  • I’ve never had a boost juice in my life but will definitely try this because I love nuts. So their marketing plan works despite all the threats of boycotts. Don’t make but lovers suffer. It’s only a month :)

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  • This is stupid. I’m sure Boost is not the first food/drink outlet to have a product on the menu containing nuts. I can understand the worry of those with allergies but aren’t these the same worries they have anytime they’re eating or drinking out of home? Calling for the promotion to be pulled is an overreaction especially to those of us who like peanuts and are looking forward to trying a promo smoothie.


    • As a family with allergies – we make smart and informed choices and we certainly don’t begrudge anyone else consuming nuts or any other foods. There is plenty of variety out there and certain food and drink outlets and franchises can be avoided for our personal health and safety.

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  • On the upside the publicity will alert everyone to the fact that nuts are being used for this period of time! We have allergies and always check out ingredients and watch how food is made (if possible) and alert staff to allergies. We make choices to avoid certain places and food outlets. So many options out there for all diets.

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  • Yes some people have allergies, that is why warnings are out and the ingredients are listed. I myself look at or find out what is used in a food place or go without. We have different allergies in this family always look out.

    Reply

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