You make think your baby on board sticker will somehow protect your family from the dangers of the road, but do they really make any difference?

For many parents, adding a baby on board sticker to their rear window is a no-brainer but a growing number are asking whether they really make any difference. A product of the 1980s, the stickers have stood the test of time, created by two young sisters who had no idea they would end up on cars around the world.

From Little Things…

Michael Lerner, a multi-millionaire and investor in the company, says his own experience sparked his interest in the idea. Driving his nephew home from a family party, Michael says he finally understood what parents face on the road. “It was the first time in my life I felt what a parent would feel with this little infant in their car,” he told The Washington Post. “People were cutting me off, tailgating me and I felt extraordinarily protective and concerned.

Lerner invested in an idea, put forward by two sisters, who wanted to sell ‘Baby Aboard’ stickers. “I don’t know if I would have connected so strongly with the product if I didn’t have that experience,” he admitted.

What’s The Use?

There have been many versions of the sign, making fun of the original idea, and perhaps posing the question – what is the point of the sticker? Some would say it is an attempt to regain control in an unpredictable situation, others would say it is self-indulgent and many believe it promotes patience and reduces risk.

Kari Nixon, a professor at Whitworth University in Washington, says that providing a risk-free life for our children is simply not possible, particularly on the road. “The sign is open to anybody else’s interpretation,” she said. “We don’t have control over that.”

Do you think that ‘baby on board’ stickers are self-indulgent or essential? Let us know your thoughts in the comments.

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  • I always thought they were a cute add on. I dont think too many ppl take much notice of them in terms of safety


  • I don’t know that they really make a difference. Most accidents are accidental and stickers won’t stop them from happening. They may look cute but I think they are just another marketing ploy.


  • I’ve never used one of these but I guess it let’s others know that the person driving is driving slower/ cautiously because of who they have on board – they could be dealing with a crying child etc. So it affects the rest they drive.
    To be honest I find that a lot of people on the road don’t care either way. If someone’s impatient or in a rush they simply just do what they want to get around you.


  • I have never used one of these in the car. We should all be careful on the roads anyway, whether or not there is a baby in the car in front of us. Every human life is important no matter what age.


  • I personally don’t think they make a difference to how people drive and react around cars displaying these stickers …..


  • I’ve never thought of them as anything but a piece of car decoration. I have one that says I’m a shopaholic, like I said, car decoration, even if it is true :-)


  • I don’t think they’re essential at all and they don’t seem to make any difference to how people drive.


  • I don’t think these stickers make a difference at all. I don’t see people slowing down or drive more carefully. And the life of a baby or child is not more valuable then that of an adult in my opinion; all life is precious.


  • I have never used one.But this will more helpful when accident happens.


  • I feel like the Baby Aboard sticker does help in other drivers to be patient if we are driving slower than usual or more aware that it might be a tired parent driving????


  • I used a free one I got in a Bounty Bag. I don’t think it makes a difference but I think it’s a nice idea.


  • I never ZZZ

    • babies post sorry.
      I nver used one but it was interesting to see how some people with them drove and it wasn’t always the safest. I don’t think it changes how people drive around you.


  • I myself never used this sticker but I think Mum’s just want to celebrate their baby and this is a way of doing it. It’s not going to stop people from cutting you off but at least they may think twice.


  • I have never used this but have always believed that they are there incase the driver has been in an accident, people can see the sign that there is a “baby on board” which to me would make the situation much more serious.


  • We never used one on our card. It’s interesting to see cars with this sticker driving badly or doing illegal things! I’d like to think it would make others be more careful around a car with this sticker, but we should all drive safely anyway.


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