You make think your baby on board sticker will somehow protect your family from the dangers of the road, but do they really make any difference?

For many parents, adding a baby on board sticker to their rear window is a no-brainer but a growing number are asking whether they really make any difference. A product of the 1980s, the stickers have stood the test of time, created by two young sisters who had no idea they would end up on cars around the world.

From Little Things…

Michael Lerner, a multi-millionaire and investor in the company, says his own experience sparked his interest in the idea. Driving his nephew home from a family party, Michael says he finally understood what parents face on the road. “It was the first time in my life I felt what a parent would feel with this little infant in their car,” he told The Washington Post. “People were cutting me off, tailgating me and I felt extraordinarily protective and concerned.

Lerner invested in an idea, put forward by two sisters, who wanted to sell ‘Baby Aboard’ stickers. “I don’t know if I would have connected so strongly with the product if I didn’t have that experience,” he admitted.

What’s The Use?

There have been many versions of the sign, making fun of the original idea, and perhaps posing the question – what is the point of the sticker? Some would say it is an attempt to regain control in an unpredictable situation, others would say it is self-indulgent and many believe it promotes patience and reduces risk.

Kari Nixon, a professor at Whitworth University in Washington, says that providing a risk-free life for our children is simply not possible, particularly on the road. “The sign is open to anybody else’s interpretation,” she said. “We don’t have control over that.”

Do you think that ‘baby on board’ stickers are self-indulgent or essential? Let us know your thoughts in the comments.

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  • I don’t think these stickers make a difference at all. I don’t see people slowing down or drive more carefully. And the life of a baby or child is not more valuable then that of an adult in my opinion; all life is precious.


  • I have never used one.But this will more helpful when accident happens.


  • I feel like the Baby Aboard sticker does help in other drivers to be patient if we are driving slower than usual or more aware that it might be a tired parent driving????


  • I used a free one I got in a Bounty Bag. I don’t think it makes a difference but I think it’s a nice idea.


  • I never ZZZ

    • babies post sorry.
      I nver used one but it was interesting to see how some people with them drove and it wasn’t always the safest. I don’t think it changes how people drive around you.


  • I myself never used this sticker but I think Mum’s just want to celebrate their baby and this is a way of doing it. It’s not going to stop people from cutting you off but at least they may think twice.


  • I have never used this but have always believed that they are there incase the driver has been in an accident, people can see the sign that there is a “baby on board” which to me would make the situation much more serious.


  • We never used one on our card. It’s interesting to see cars with this sticker driving badly or doing illegal things! I’d like to think it would make others be more careful around a car with this sticker, but we should all drive safely anyway.


  • When I had my first 2 babies we had one of these, for the other 2 babies we haven’t had them and didn’t really c the point of having them either. Most people are selfish these days and do whatever they like on the roads so they definitely won’t care about a sticker


  • i think it could be helpful in an accident so emergency services know theres a bub in the car but otherwise i see no point


  • Don’t think these signs are helpful at all. Most people I have seen on the roads seem to speed up when they see a sticker like this.


  • Usually the people who cut me off are pulling out from another street or think they an ignore that I’m already in the roundabout! I used the sign for my first two only because when you first have a baby you tend to be more cautious when cutting across traffic and Perhaps wait for a bigger gap between cars, also when turning corners you tend to go slower. I’ve not got one for this baby, as I said, people who cut me off tend not to come from behind so wouldn’t see it anyway!


  • I thought they were only if the car is involved in an accident – to alert emergency services to a baby onboard.

    • Emergency services would hopefully see the baby seat, unless the accident is so bad the seat is destroyed

      • Ok, I just read another comment that says your only supposed to use them when the baby is actually in the car. My other comment was a sort of question thing as I thought they were always on the car, not only used like L plates etc


  • I think they’re pointless. If you only had them on the car when the kids were in, then fine- but otherwise it means nothing


  • My husband thinks they are silly.
    But it tells others that there is a small person on board in case of an accident and hopefully makes others more cautious when driving around you. After all you maybe thing slower because of a screaming infant or may just be taking a peak at them at the set of lights and don’t realise it’s turned green. So give me some slack.


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