You make think your baby on board sticker will somehow protect your family from the dangers of the road, but do they really make any difference?
For many parents, adding a baby on board sticker to their rear window is a no-brainer but a growing number are asking whether they really make any difference. A product of the 1980s, the stickers have stood the test of time, created by two young sisters who had no idea they would end up on cars around the world.
From Little Things…
Michael Lerner, a multi-millionaire and investor in the company, says his own experience sparked his interest in the idea. Driving his nephew home from a family party, Michael says he finally understood what parents face on the road. “It was the first time in my life I felt what a parent would feel with this little infant in their car,” he told The Washington Post. “People were cutting me off, tailgating me and I felt extraordinarily protective and concerned.
Lerner invested in an idea, put forward by two sisters, who wanted to sell ‘Baby Aboard’ stickers. “I don’t know if I would have connected so strongly with the product if I didn’t have that experience,” he admitted.
What’s The Use?
There have been many versions of the sign, making fun of the original idea, and perhaps posing the question – what is the point of the sticker? Some would say it is an attempt to regain control in an unpredictable situation, others would say it is self-indulgent and many believe it promotes patience and reduces risk.
Kari Nixon, a professor at Whitworth University in Washington, says that providing a risk-free life for our children is simply not possible, particularly on the road. “The sign is open to anybody else’s interpretation,” she said. “We don’t have control over that.”
Do you think that ‘baby on board’ stickers are self-indulgent or essential? Let us know your thoughts in the comments.
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