Woolworths will start an Australia-first trial of “shop and go” checkout system.
The technology will be trialed at its store in Double Bay on Thursday, allowing customers to scan groceries with their smart phones as they shop and then leave the store without going through a checkout.
Woolworths will invite a few thousand loyalty scheme members who shop in the well-heeled suburb to download its Scan&Go app, reports SMH.
They will be able to use the app to scan barcodes on each item they put in their basket, trolley, or shopping bag, while specially-designed produce scales have been built to scan fresh fruit and vegetables.
Once customers have finished shopping they can pay from the app, which is linked to their credit card and Woolworths Rewards loyalty membership, rather than at a checkout.
Woolworths’ head of digital and payments, Paul Monnington, said customers were already using their phones to do everything from ordering an Uber to checking into flights, making “shop and go” a natural next step.
“We’re getting feedback from customers who are busier and busier… and they’re using their mobile phones all the time,” Mr Monnington said.
“So we’re looking at actually making that shopping experience better and more convenient for them, and actually bringing the mobile into that world.”
Woolworths said that it has no plans to roll-out the Scan&Go technology beyond the Double Bay store, but hopes to learn whether customer like shopping that way, and how it fits in with its existing staffed and self-service checkouts.
To be honest I hate using the self service counters, so I am not sure I would be too keen on Scan&Go.
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