Nappy influencers are real and they are pushing for a cloth nappy revival, saying it will save the environment and your wallet!

In this age of the influencer, it seems every brand has someone with a serious online presence pushing their product, but now a new breed of influencer is here and what they’re advertising is nothing new!

Nappy influencers are sharing pictures of their perfectly organised cloth nappy collections, calling for parents to ditch the disposable and revive an old-school approach.

On The Rise

It may seem as though influencers could have little impact on what type of nappy parents choose to use, but cloth nappy stockists say that they are responsible for a significant increase in sales.

“People love posting photos of their stash,” Tom Griffith, a Tasmanian baby shop owner, told the ABC.

“They’re all pretty prints and colours and some of our brands do limited edition prints and we get people rushing in to buy the latest print.”

Increased awareness of the impact disposable nappies have on the environment has seen a number of brands designing user-friendly cloth nappies, and parents are getting on board.

“They’re just not the same sort of nappy we were put in as kids,” Bambino Mio spokesperson Danielle Woods told Bounty.

“They’re much more user-friendly, much easier to fit, much easier to wash. You don’t have to do any sort of soaking or boiling to sterilise.”

An Affordable Alternative

Tom Griffith says that the cost of cloth nappies also making them an affordable alternative for families looking to save, and many of his customers can’t believe the difference.

“Disposables run at about $3000, depending on the brand, per child,” he said. “While the alternative cloth option only requires approximately 24 nappies which can cost anywhere between $19 and $50 each.”

As for nappy influencers, #clothnappies already has over 100,000 shares on Instagram, with thousands of unique patterns and designs available. While making the switch can seem daunting, these influencers make it look easy but it could take some getting used to!

Do you use disposable or cloth nappies? Would you make the switch? Let us know in the comments.

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  • I used disposables for my eldest daughter and currently in the process of purchasing cloth nappies to make the switch for my 3 month old. It is a huge outlay upfront and I’m hoping we can make it work to make the switch and the money worthwhile


  • I see advantages and disadvantages of both. I’ve just purchased a couple of cloth nappies to trial for no other reason than my bub gets rashy and I’m hoping cloth might eliminate this. I am however worried about the time it takes to clean them though…I prefer to spend my time with my bub, not doing washing.


  • People collect huge ranges of these which I find strange. I like the idea of the nappies but it’s a huge outlay with the amount you need for a newborn.


  • I use disposable nappies and I don’t feel guilty about it


  • Cloth nappies are certainly good for the environment, but I can see how hard it is for mums to make the switch!


  • I keep hearing about this is alot of facebook groups. think i will have to look into it for my next bubs


  • Although I’m keen on the idea, I do use disposable nappies for my 5yr old. She has gut problems and her poos are impressive in size, consistency and smell.


  • With soon 2 kids, I just cannot do cloth nappies, for my own sanity


  • Hooray for common sense prevailing – landfills will be greatly reduced of this problem.


  • Both have their benefits but I think if we can use cloth nappies more it’s better for the environment and saves costs.


  • I LOVE my reusable nappies. Things aren’t what they used to be and the days of soaking are gone. It’s all dry pailing and no smells. I find I don’t wash anymore than I would with a new baby as I wash everything together. There’s also great support with the MCN Facbook page (Modern Cloth Nappy) as well as a facebook page dedicated to how to clean MCNs. It can be overwhelming and I don’t do reusable 100% of the time, but I am progressing to that. Every reusable I use is one lest disposable rotting in landfill poluting the earth. I say each their own and reusables should be promoted more to support parents with this completely viable option.


  • It may save your wallet and the environment but will it save your sanity? I could think of nothing worse than soaking and washing dirty nappies on top of everything else that needs doing.


  • Unless they are only towelling and not the type that you inset the absorption part into a “pocket” of the outer layer of the nappy they aren’t a good idea. The pocket section only filters what goes into the absorption “pad” The section again’s baby’s skin gets saturated and stained by Number 2s. The outside of the nappy is synthetic (similar to pilchers). They do up with press studs. They also sometimes leak out of the leg holes even if the nappy isn’t saturated…….Some babies get severe nappy rash when disposable nappies are used.


  • Apparently it’s not necessarily positive for the environment – growing cotton is resource intensive, there are dyes, the washing detergent etc…


  • It’s going full circle isn’t it. I used cloth nappies mostly for my 4 sons. The last one was in some disposable nappies. They are a huge time saver and save a lot of washing for an already tried mum but I think if I had to do it all again I would go with cloth, it will save so much environmental waste that we just have to be mindful about and make the change if we can. Certainly no judgement on mums who don’t use cloth.


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