Nappy influencers are real and they are pushing for a cloth nappy revival, saying it will save the environment and your wallet!
In this age of the influencer, it seems every brand has someone with a serious online presence pushing their product, but now a new breed of influencer is here and what they’re advertising is nothing new!
Nappy influencers are sharing pictures of their perfectly organised cloth nappy collections, calling for parents to ditch the disposable and revive an old-school approach.
On The Rise
It may seem as though influencers could have little impact on what type of nappy parents choose to use, but cloth nappy stockists say that they are responsible for a significant increase in sales.
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“People love posting photos of their stash,” Tom Griffith, a Tasmanian baby shop owner, told the ABC.
“They’re all pretty prints and colours and some of our brands do limited edition prints and we get people rushing in to buy the latest print.”
Increased awareness of the impact disposable nappies have on the environment has seen a number of brands designing user-friendly cloth nappies, and parents are getting on board.
“They’re much more user-friendly, much easier to fit, much easier to wash. You don’t have to do any sort of soaking or boiling to sterilise.”
An Affordable Alternative
Tom Griffith says that the cost of cloth nappies also making them an affordable alternative for families looking to save, and many of his customers can’t believe the difference.
“Disposables run at about $3000, depending on the brand, per child,” he said. “While the alternative cloth option only requires approximately 24 nappies which can cost anywhere between $19 and $50 each.”
As for nappy influencers, #clothnappies already has over 100,000 shares on Instagram, with thousands of unique patterns and designs available. While making the switch can seem daunting, these influencers make it look easy but it could take some getting used to!
Do you use disposable or cloth nappies? Would you make the switch? Let us know in the comments.