Australian fertility group, Genea, have created the Grow app to give parents access to photos and videos of their developing embryos.

The app will be available through its clinics nationwide, and the Hollywood Fertility Centre in Western Australia.

“After being highly involved in the early part of an IVF cycle with blood tests and ultrasounds, patients can feel a little detached once their eggs and sperm are collected and developing as embryos for five days in the lab,” explains Genea Medical Director Associate Professor Mark Bowman.

“Giving them access to photos and videos of their developing embryos through the Grow by Genea app will help them feel more connected and involved in the process.”

“Each Geri has six individual chambers so each patient’s embryos have their own personalised space. Each of those six chambers has its own camera, working continuously to capture every incremental development of the embryos,” says Genea Scientific Director Steven McArthur.

All patients will automatically receive registration details for Grow once their cycle begins. If you don’t receive the information by email or if you have any questions, please contact 1800 694 363 or grow@genea.com.au.

What an awesome development!

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Image via genea

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