Australian fertility group, Genea, have created the Grow app to give parents access to photos and videos of their developing embryos.

The app will be available through its clinics nationwide, and the Hollywood Fertility Centre in Western Australia.

“After being highly involved in the early part of an IVF cycle with blood tests and ultrasounds, patients can feel a little detached once their eggs and sperm are collected and developing as embryos for five days in the lab,” explains Genea Medical Director Associate Professor Mark Bowman.

“Giving them access to photos and videos of their developing embryos through the Grow by Genea app will help them feel more connected and involved in the process.”

“Each Geri has six individual chambers so each patient’s embryos have their own personalised space. Each of those six chambers has its own camera, working continuously to capture every incremental development of the embryos,” says Genea Scientific Director Steven McArthur.

All patients will automatically receive registration details for Grow once their cycle begins. If you don’t receive the information by email or if you have any questions, please contact 1800 694 363 or grow@genea.com.au.

What an awesome development!

Share your comments below.

Image via genea

  • this is a novel idea and it could be very reassurring for some mums and maybe more nerve wracking for others. i can see mums getting addicted to this and constantly checking it to make sure that everything is going on as it should.


  • Is there going to be any impact on the embryo which reflections from photography equipment? Apart from that I don’t think it’s a good idea.


  • Hmm. Not a great idea at all.
    What happens if the grown embryo doesn’t take? Then these women have spent months getting attached to the embryo in the video and will feel worse if they miscarry.
    I think watching a fetus develop through ultrasounds and scans is worrying enough.


  • I love technology but Don’t agree with it when it’s my safety and my health


  • Wow, technology and science are really progressing. But we are breeding a population of infertility problems!


  • Ts hold be so exciting, being able to see your baby grow. I just had books to tell he of my bubs progress. This is way better


Post a comment
Like Facebook page

LIKE MoM on Facebook

Please enter your comment below
Would you like to include a photo?
No picture uploaded yet.
Please wait to see your image preview here before hitting the submit button.
Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like


Looks like this may be blocked by you browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating